Adobe’s marketing machine is taking advantage of the Final Cut Pro X dilemma by enticing Final Cut Pro users with a 50% off discount of competing Adobe products and packages, including Premiere Pro CS5.5 and Production Premium CS5.5. Adobe’s promo (shown above) takes a dig at Apple’s recent bad press with its switch slogan: “You’re a pro. Make sure your toolset is too.”
Adobe has been making serious headway in the pro market since the release of CS5.5, and a half-off deal won’t hurt its efforts in the next round of NLE wars.
The “switch” offer is available through September 30, 2011 for Final Cut Pro and Avid users. Details over at Adobe’s website.
