There was a lot of hype and speculation built up for the Canon “See Impossible” teaser. After the site went live, however, it turns out that it is just a marketing fluff site that highlights Canon’s new branding and marketing plan for the foreseeable future.
As Canon explains in its press release, it is:
a branding effort aimed to inspire customers to see impossible with Canon products. As part of the companywide marketing initiative, the iconic brand will roll out a new logo visual to include the addition of the “Canon See Impossible” tagline, accompanied by a 3-D visual of an expanding box, symbolizing the Company’s desire to break the boundaries of what is possible and shift the focus from Canon as being solely a manufacturer of quality digital imaging products to a Company that empowers the creative spirit within its people and customers.
Central to the new marketing initiative, the light within the borderless box represents the dedication the Company has to building new collaboration paths with both consumers and commercial clients to constantly innovate and to challenge convention. As the next chapter in the Company’s long history unfolds, Canon is working to listen, adapt, and build a prescient understanding of the changing market forces it faces today and the opportunities they present.
You can see the full website live now.