Canon is constantly criticized for playing it safe in their product development and marketing. As I noted when the See Impossible teaser was posted, it contained some very bold statements:
The message is uncharacteristically bold for Canon announcements. Sure, there is some puffery in the standard Canon press releases and Canon generally thinks its crap doesn’t stink, but this is a few steps above all that.
And then came the big reveal, which turned out to be a marketing message. The comments went downhill from there. So…
For those complaining about Canon’s latest marketing push with the Canon See Impossible slogan, you are going to get a major kick out of this parody posted by a Canon Watch reader.
If you are having trouble making out the font on the parody ad, the text is as follows:
THIS MESSAGE IS CREATED OUT OF FEAR, DOUBT, AND FALLING SALES.
You want a camera system which keeps up with the latest technology. You want us to innovate, take risks, add features that are standard for other manufacturers, and you tell us this is possible.
You want us to invest in advanced sensors which excel in low light, color reproduction and dynamic range, you want 4K video, an EVF and high frame rates in a reasonably priced camera.
You say, “It can be done.”
To all of you, we apologize.
Because we don’t see what you see. We see an expensive line of cinema cameras we must protect, and a road map of painfully slow iterations so there’s always a reason for you to spend more money. You love what Sony, Panasonic and even Samsung are doing, and you see opportunity, you see ingenuity, you see POSSIBLE.
AT CANON, WE SEE IMPOSSIBLE.
[via Canon Watch]