Sony has announced the new Cyber-shot RX100 VII featuring a 20-megapixel 1″ sensor, 4K video capture, a 24-200mm equivalent zoom lens and, finally (for the first time in the product line), a mic input port. It offers 20 fps shooting speed without any viewfinder blackout and a 90 fps shooting speed for a seven-frame burst. [Read more…]
Sony had a special event in NYC this morning to unveil its new 61MP A7R IV full-frame camera. While Canon and Nikon are playing catchup in the mirrorless realm, Sony is showing no signs of slowing down as it continues to push the envelope with higher resolution and more innovation. The A7 product line continues to become more refined and serve as the standard for what enthusiasts and pros expect out of a $2000-$3500 camera. [Read more…]
Sony’s image sensor business is a behemoth. Back in January 2016, I told you that Sony would use its sensor production to rule the digital imaging world. Now, it’s getting so big that one of Sony’s large investors wants to see its image sensor business spun off into a separate entity. [Read more…]
Later this week, we’re expecting to see the new Sony FE 200-600mm 5.6-6.3mm G OSS super-telephoto lens announced. However, images of the lens have leaked out ahead of the official announcement. [Read more…]
Sony’s Alpha camera line delivers the moxy that the camera market was lacking. Sony has spent years refining the system and gave us the first taste of what a full frame mirrorless camera could mean for photographers. For their part, photographers have responded with overwhelming support of the Sony A7 product line, along with healthy feedback that Sony actually embraces and integrates into subsequent products.
This cycle of innovation and refinement continues to pay dividends in the shrinking camera market. Through the first half of 2018, Sony has sold more full frame cameras in the US than any other manufacturer of interchangeable lens cameras (this stat includes DSLRs).* In fact, Sony full frame cameras made up 40% of the full frame market sales in the US. Sony’s full frame sales lead the country across both units and dollar value. [Read more…]