Hasselblad has completely unveiled its new H5D-50c Medium Format CMOS Camera. Notably, Hasselblad is keeping the price point the same as its CCD-based H5D-50 camera, but that’s still well into the 5-figure territory. [Read more…]

Hasselblad is taking a break from its recent nonsenical camera releases to launch a serious camera – the H5D-50c with a 50MP medium format CMOS sensor inside.

The CMOS sensor will allow for a faster capture rate, longer shutter speeds and a “much greater ISO performance,” according to Hasselblad Product Manager Ove Bengtson.

The Hasselblad H5D-50c will be available in March. Further details and pricing info will be available just prior to launch. The current, CCD-based H5D-50 runs for $26,995, so expect the CMOS version to get a moderate price hike.