Sony continues to push the imaging industry with new concepts in a number of different directions. The new Sony QX10 and QX100 camera/lens modules for smartphones is one of those wildly different ideas.
And I love the idea of how Sony is pushing the boundaries with the QX10 and QX100.
After having an opportunity to use the QX10 and QX100 a bit at PhotoPlus 2013, I feel like the execution in this first generation, however, leaves something to be desired.
The attachment is clunky and you are still dealing with a cobbled-together smartphone interface that doesn’t quite feel native to the rest of the “camera.”
I’m sure the image quality is top notch – compared to what we have in today’s smartphones (particularly with the QX100 as the RX100 clone that it is). Unfortunately, the whole package just loses the wow factor once you put hands on it and try to use it.
It needs to be intuitive and natural to smartphone users. It isn’t.
I’m also not convinced that the form factor is ideal for the intended use. Attaching and detaching the unit from a smartphone is a bit of a clunky operation. I needs to fit like a glove.
And let’s be honest, it needs to fit the iPhone like a glove to be truly relevant in the mass market.
Make it work in a way that iPhone users will love it, then you can deal with the challenges of delivering it to the eclectic Android (hardware and software) market.
I’m not sure how to fix these issues; however, Sony needs to make the experience so much better if it wants this product category to go anywhere. I want to believe there is potential here but I feel much less confident in that after handling this first generation effort.
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