As a follow-up to the previous Canon medium format rumors, I received an additional tip from a known source (who has had advanced knowledge in the past) that Canon will “announce” something that has to do with a “sensor bigger than 35mm” in September (presumably in the run-up to Photokina).
Now, the initial knee-jerk conclusion is to buy into a full-on medium format system announcement, which coincides directly with the rumors we heard last year. However, if this info is legit, only two specific things were said:
- Canon is working on a sensor bigger than 35mm, and
- September announcement
This could certainly be another one of those proof of concept development announcements like we’ve seen in the past.
However, a medium format system from Canon is not as far-fetched as some might think. Medium format systems are certainly not going to be cheap or consumer-focused. Of course, the cheap, consumer market is all but dead thanks to the rise of the smartphone.
High-end systems may be where it is at for the imaging industry. Canon has made a killing in building out its Cinema camera line with the C100, C300 and C500 – not to mention its high-end cinema optics. There’s no doubting the quality of those cameras either. Canon can build an image sensor.
If Canon takes the same approach to the high-end advertising photography market, it could very well dominate a niche that isn’t going away anytime soon. We know that Canon can make huge image sensors because it put an eight inch square sensor into a telescope that records 60fps video.
While I’m not ready to call this a for sure thing yet, there sure are a lot of rumors from different directions pointing to something big happening in September. From a market standpoint, I can’t see this as a bad thing for Canon either.
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