The above commercial is the latest creations from Vincent Laforet, who you may recall launched the HDSLR frenzie with his short film Reverie in the Fall of 2008 (shot on the 5D Mark II). Laforet served as the director of photography on this commercial for Famous Footwear. It was shot on a Phantom HD Gold camera at 600 frames per second, which required 250,000 watts of light to get the proper exposure.
Laforet has a nice tech write-up on his blog here, along with a behind the scenes video.
