For all the waiting Blackmagic has forced with its Production Camera 4K model, the camera is finally starting to ship. And perhaps its worth the wait, as the camera now retails for $2995, instead of the previously announced $3995 price tag. While not all retailers have updated the price on their listings yet, Blackmagic Design confirms that those who pre-ordered the camera at $3995 will get it at the new $2995 price.
Expect the pre-orders to be filled in the coming days and new orders shipping thereafter.