Photography Bay

Digital Camera News, Reviews and Tips

Olympus E-3 Press Release

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Olympus Breaks The AF Speed Barrier With The World’s Fastest Autofocus Technology In New Digital SLR Camera And Lens

E-3 Digital SLR Combined with Zuiko Digital Specific SWD 12-60mm (24-120mm Equivalent) Lens Delivers Fastest AutoFocus Technology to Photographers

CENTER VALLEY, Pa., October 16, 2007 — Olympus today announces the new Olympus E-3, which is the flagship of its Digital SLR line and provides the high-precision performance demanded by professional and enthusiastic photographers. It combines speed and weatherproof durability for capturing exceptional images in any situation. Olympus pioneered Full Time Live View and Dust Reduction technologies for digital SLR cameras, leading where others have followed. Now, the new E-3 enhances those technical innovations and raises the performance bar with the fastest autofocus in the world. Body-Integrated Mechanical Image Stabilization to stabilize every lens, a 10-megapixel Live MOS image sensor to capture beautiful images, and a magnesium alloy body for dust-proof and splash-proof durability join the impressive innovations developed for the E-3, including:

Speed: When coupled with three new ZUIKO DIGITAL Supersonic Wave Drive™ Lenses (SWD) announced today, like the ED 12-60mm f2.8-4.0 (24-120mm equivalent), the E-3 offers unmatched AF speeds, and the fastest AF speed in the world with that lens. It employs a newly-developed high speed 11-point biaxial cross type AF system, 5 frames-per-second continuous shooting, and 1/8000 second top shutter speed for the quickness required in any shooting situation.

Superior Image Quality: In-Body Mechanical Image Stabilization with Supersonic Wave Drive technology ensures blur-free images for all lenses attached to the E-3, so now even low-light telephoto shots are clear and sharp when holding the camera in shaky hands. Its 10-megapixel Live MOS Image Sensor delivers high-resolution images for large format print sizes, and TruePic III™ digital processing engine ensures high-speed image processing, accurate color and improved detail with low noise. The camera’s interior components combined with digital-specific lenses offer the edge-to-edge crystal clarity that only 100 percent digital optics can provide.

Swivel Live View LCD: A dual-axis swivel 2.5-inch Live View LCD covers all the viewing angles from low to high and side to side, to assure accurate composition. Real-time image monitoring of white balance and exposure enables greater creative control of settings to secure the best possible photograph.

Reliability: The E-3’s large optical viewfinder provides a 100 percent accurate view and its 1.15x magnification makes it one of the largest and most accurate viewfinders for reliable composition. The proven effective built-in Dust Reduction System with the Supersonic Wave Filter eliminates spots from photos. A durable shutter mechanism with the lifespan of 150,000 exposures meets the demands of serious photographers. Also, the E-3’s sealed magnesium alloy chassis is completely splash-proof and dust-proof for use with pro lenses on expeditions to the most extreme environments on the planet. [Read more…]

 

Olympus 70-300 f/4-5.6

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The Olympus 70-300mm f/4-5.6 (a new Four Thirds lens) has a focal length equivalent to 140-600mm on a 35mm camera. That’s a range that you couldn’t possibly find on another DSLR system for $400. It is available for pre-order at Adorama.

[tags]olympus, 4/3, four thirds, price, availability, release, 70-300[/tags]

Olympus E-3 Launch Event

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Olympus E-3 is getting close:

Save the Date

Olympus (presents) an Evening of Celebration
To Launch A New Digital SLR

October 16, 2007 ~ 5:30 p.m.

American Museum of Natural History
Columbus Avenue at 79th Street – Weston Pavilion
New York, New York

Take a Journey of Discovery with Olympus…
And Experience the Evolution of Digital Photography

(via DPReview.com forums)

Watch this page for the latest on the Olympus E-3.

[tags]olympus, e-3[tags]

Olympus SP-560 UZ – 8MP 18x Optical Zoom

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New Camera Offers 27mm Wide-Angle Lens, Face Detection, Shadow Adjustment Technology, TruePic III and Other Innovative Features

CENTER VALLEY, Pa., August 23, 2007 – Olympus introduces the new SP-560 Ultra Zoom digital camera, the all-in-one solution for consumers looking for power and versatility for any shooting situation. The compact SP-560 UZ blends ease-of-use with an industry-leading focal range (27mm wide-angle to 18x optical zoom), an 8-megapixel image sensor and the latest technologies to deliver superior image quality and performance.

These new innovative technologies include: [Read more…]

OLYMPUS Studio 2.0 software out now

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Hamburg, July 2007 – Supporting professional and ambitious amateur photographers in their work, Olympus announces the release of the OLYMPUS Studio 2.0 software. This major update enhances functionality and usability for advanced image management and editing requirements. A trial-version of the software will be bundled with all new Olympus E-System cameras, and the full version is available for download via the internet. [Read more…]

Olympus E-3 Reviews and Resources

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The Olympus E-3, which is Olympus’ flagship DSLR, was announced October 16, 2007 in the US. The E-3 has a 10.1 megapixel Live MOS sensor along with Olympus’ TruePic III™ digital processing engine. Additionally, Olympus touts the new autofocus system as the fastest AF speed in the world with the new ZUIKO SWD lenses.
As noted, Olympus has 3 new ZUIKO lenses:

Olympus E-3 Availability

Amazon.com

B&H Photo

Adorama

Olympus E-3 Reviews

Photocrati

If you don’t mind the smaller Four Thirds sensor or being limited by 10.1 MP resolution (little room to crop), this is definitely a camera to own and use.

The Online Photographer

The system works perfectly okay for static subjects, and for some things—notably macro photography of non-moving subjects, especially close to the ground—it can work a lot better than the regular optical viewfinder.

Camera Labs

The viewfinder and AF are two usual scapegoats, but with the E-3, Olympus has significantly improved both. The tunnel-vision of earlier Four Thirds viewfinders has been upgraded to a large and bright experience that inspires you to use the 4:3 aspect ratio. The older basic 3-point AF system has been replaced by a new 11-point system which with the right lens and conditions can perform extremely quickly.

Trusted Reviews

What the Olympus E3 brings to the table is excellent images, a great build quality, and a lovely user experience, but fails to match the innovation of the E-1, or even other models from the Olympus range. Instead it’s taken the best bits, refined them and put them all into a very usable camera.

Let’s Go Digital

All in all the Olympus E-3 impressed greatly. It is a very well thought-out camera with emphasis on the user. That doesn’t go for many other camera brands.

Shutterbug

Because of its great reliability, comprehensive feature set, and great image quality, the Olympus model should certainly appeal to the most advanced photo enthusiast. More importantly perhaps, the price is right! In fact, in the professional category, this one deserves my “Best Value” award. It’s not only the most affordable but offers excellent return on the investment, making Olympus competitive in the high-end category.

Luminous Landscape

If you need a tough, durable and very capable camera to endure harsh conditions the E3 would be near the top of my list for any camera category. I shoot in many of these situations, can see the utility of the E3 in these circumstances, and would welcome being able to use it. The camera is just not very quick on its feet for general purpose photos or when a quick capture of an elusive moment is called for. And this so perfectly mirrors the DSLR scene in general.

PhotographyBLOG

It makes sense given that Olympus has pinned its hopes on the E-3 as its most serious digital contender to date. Still, the amount of time you’ll spend penitently wading through the manual will reward you with some seriously good images. Colours are lovely and true-to-nature, and although Olympus may not have quite cracked the old white balance conundrum when faced with tricky conditions, at least you can work around it.

Photography Review

Photographing with the Olympus E-3 is a bit like driving a sports sedan. You may not need the speed and power most of the time, but you’re sure glad it’s there when you do. Plus, you get comfort and style with your scoot. The E-3 is more than competent for everyday shooting, and its speed and burst depth handle demanding moments with ease. Then, when you’re pushing pixels, the E-3’s files help you get back to pushing shutters sooner.

Robert Watcher posted some thoughts and sample images from his in-store shooting spree with the E-3. Check his site out for more:

It’s pretty cool when you can see the white balance change on the screen before you take the shot. Made it very easy to select the right setting for the light, just by scrolling through the presets and stopping at the one that looked best.

Biofos.com: The excerpt below does not do this series of several hands-on reviews justice. Click through for a ton of information on the new E-3. (Thanks to John Begin for pointing this resource out.)

I’m glad Olympus set about improving the various processing algorithms with their conservative hat on. From colour to noise reduction it seems just about a perfect balance. I’m relieved as I was expecting some pretty aggressive non-selectable Noise Reduction.

Photogaphy Review (Hands-On Preview)

The first thing I noticed was how fast the new auto focus is. Olympus is claiming that the E-3 combined with their new Zuiko Digital ED 12-60mm f/2.8-4.0 SWD lens has the fastest auto focus currently available. It certainly feels like it could be the fastest, although controlled testing needs to be done. The camera is noticeably larger than the E-510 and has the sturdy solid build and professional feel that the E-1 had. It really feels and behaves like a professional digital SLR body.

Popular Photography (Hands-On Preview)

The autofocus system is highly sensitive and significantly faster, with selectable 11 AF zones. Olympus says that the AF’s unique design uses a layered, slightly offset, CMOS sensor array to improve accuracy and low-light sensitivity. As a result, all 11 AF zones should be active cross-sensor types with any aperture lens. This may be the best AF system we’ve ever seen on an Olympus DSLR.

Imaging Resource (Hands-On Preview)

The Olympus E-3 is by far the most advanced Olympus digital camera I’ve used, very satisfying to shoot with, and one of the more compelling SLRs launched this season. Its design, though big, is ergonomically pleasing and handsome, and it gives you a feel of confidence and control. The E-3’s build matches the sturdy feel of Olympus’s high-end lenses, which are some of the tightest we’ve seen.

Official Olympus Resources

Olympus RAW codec for Vista

Free HLD-4 grip and backpack for Olympus UK customers.

The Official Olympus America E-3 Page

Four-Thirds.org

Where to Buy

First off, consider going to your local camera store (and I don’t necessarily mean Wolf Camera at the mall). By going to your local camera store, you’re supporting your community and you just might build a lasting relationship with people you can rely on when you need some help or answers. If you’re buying online, I recommend sticking with Amazon, B&H Photo or Adorama. These three vendors are reliable, trustworthy and generally have the best (legitimate) prices. Additionally, purchasing your camera through these links helps support this site.