The latest bid in Dove’s ‘Real Beauty’ marketing campaign is a Photoshop action that is a Trojan horse disguised as various “enhancing” and “retouching” actions across websites that share free Photoshop actions.
While the marketing ploy from Dove is somewhat worthy of its own criticism, the attention generated by this current issue in the ad campaign seems to have produced the results Dove was after.
[youtube http://www.youtube.com/watch?v=m0JF4QxPpvM&w=640&h=360][via Chase Jarvis]
So it is malware in other words.
Malevolence – the desire to cause harm and agent to others
Benevolence – the desire to cause good, cause well wishing
So that would make this beneware vice malware