Canon Hong Kong appears to have dropped the price of the Canon EOS 1D C by a about $8,000 HKD from $61,999 HKD to $54,000 HKD, which is equivalent to roughly $7,000 USD. These reports come from local Canon dealers who are supposedly legitimately selling the camera at the new retail price. There has been no corresponding drop in the US – yet.
The Canon 1D C initially launched at $13,000 in the US. Currently, it runs $11,999 at retail. Last April, we saw the 1D C hit its lowest price point of $9,999 after temporary instant rebates were applied.
A drop equivalent to the reported drop in Hong Kong would only be about $1000 USD. Given the precedent set last year, I think it’s reasonable to expect another drop to at least $9,999 even if it is another temporary drop.
With rumors of a 4K-capable Canon 5D Mark IV building as we move toward NAB 2015, an official drop in price of the 1D C starts to make a lot of sense. It’s worth noting, however, that Canon HK’s website still lists the camera at $61,999 HKD.
[via Canon Rumors]