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Hasselblad’s HV DSLR Kit Finally Reaches “Normal” Price

June 22, 2015 By Eric Reagan

Hasselblad-HV_front_w

Hasselblad has a history of making incredible cameras and lenses; however, some of its recent digital models have simply been knockoffs of Sony’s Cyber-shot and Alpha products – and ridiculously overpriced knockoffs at that.

One such camera is the Hasselblad HV, which is sold as a kit with a 24-70mm f/2.8 lens for a whopping $12,000 retail price tag.

Well, it’s no longer overpriced thanks to a recent $8,000 price cut, bringing the camera kit down to $3,999. This includes the Hasselblad HV body, Zeiss 24-70mm f/2.8 T* lens and a custom hard case with foam interior cutout.

The Sony A99 on which the Hasselblad HV is based runs $2,000 on its own and so does the Zeiss 24-70mm f/2.8 lens, which puts the camera and lens at $4,000 – and Hasselblad throws in the custom hardshell case.

While the Sony A99 is long in tooth, it’s still a solid full frame camera and, who knows, maybe the Hasselblad clone will become a collector’s item some day…

Filed Under: hasselblad Tagged With: A99, full frame, hasselblad, HV, Sony

 

Comments

  1. J says

    June 22, 2015 at 10:12 pm

    It’s crazy that the a99 has only been out for three years and it’s already considered “long in the tooth” .

    • Eric Reagan says

      June 23, 2015 at 12:14 am

      Agreed.

      Look at how average the tech in the A99 seems though compared to what Sony has done recently with the A7 mirrorless series.

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