Trey Ratcliff and Macphun Partner for Aurora HDR Pro Software

HDR photographer extraordinaire Trey Ratcliff has teamed up with Macphun to build an all-in-one HDR application called Aurora HDR Pro.

It is a standalone application application with a ton of controls and features for creating and tweaking your HDR images. Watch the below video for a brief overview of the features from Trey Ratcliff.

[youtube https://www.youtube.com/watch?v=HHRdFitpGGs&w=700&showinfo=0&rel=0]

Two versions of Aurora HDR will be available starting at $49.99; however, most photographers will want to grab the Pro version that runs $99 (or $89 if you pre-order).

Here are the additional features for Aurora HDR Pro:

• Native and fast RAW images support.
• Unlimited number layers.
• Unlimited number of brackets.
• Plug-in support for Adobe Lightroom, Photoshop and Apple Aperture.
• Increased number of default Presets.
• Trey Ratcliff Signature presets.
• Possibility to use HDR exposures as source images for layers.
• Navigation View.
• Luminosity Masking.
• Gradient Masking Tool.
• Chromatic Aberration Reduction.

While the software will operate as a standalone piece, I think it’s important to note that it will still roundtrip photos from Lightroom for those tied to it for its library management.

That said, we keep seeing more and more stuff outside the box like this and it’s only a matter of time before someone releases a serious Lightroom-replacement contender. I think a lot of companies are close and Adobe should be sweating a little with the amount of people frustrated by its move to subscription-based software.

Aurora HDR Pro will be available November 19 and is currently available for pre-order. You can learn more about Aurora HDR Pro here on Macphun’s website and here on Trey Ratcliff’s website.