The upcoming Nikon full frame mirrorless camera is scheduled to be officially unveiled on August 23 at 12:00AM ET. Nikon has released a total of three teaser videos featuring the upcoming camera on its “Mirrorless is Coming” website.
Videos teasing the camera body and mount were posted four days ago and there are three placeholders remaining for upcoming videos, which will presumably release prior to the official unveiling of the camera.
The Nikon mirrorless camera, so far, is the most anticipated product launch in the photography industry this year. It’s a big signal of shifting tides among the established players – with Nikon and Canon being the last two holdouts to make a serious foray into the mirrorless market.
Nikon is using the opportunity to hype its product as a flagship camera. Rumored specs suggest possibly two variants around 25MP and 45MP sensors, along with in-body image stabilization and 4K video capture. Could this turn out to be essentially a mirrorless version of the Nikon D850? That sounds like a promising entry, if true.
One thing is certain: After this barrage of hype, the Nikon mirrorless camera has to hold its ground against the maturing Sony A7 product line. If it does so at launch, can Nikon deliver the regular updates that have kept Sony’s A7 models so fresh and reinvented each product cycle?
We are less than 10 days away from lifting the curtain. Stay tuned.
Updated: Shortly after publishing this post, Nikon Rumors posted a couple new rumors (along with the more detailed images above) indicating the Nikon Z6 would be the 24MP iteration, built for low-light and the Nikon Z7 would be the high-res model with a 45MP sensor. Additionally, a Nikon Z-Noct-Nikkor 58mm f/0.95 lens would be announced alongside the cameras.
Again, stay tuned.