Back at CES 2019, we saw several concept cameras on display in the Canon booth. Now, rumors are going around the photography blogosphere that we’ll see them launch targeted toward a younger crowd.
The concept cameras featured include the following:
- Intelligent Compact Camera that offers 110° tilt and 360° panning
- Outdoor Activity Camera [aka Canon IVY REC *see below] with a carabiner clip and interchangeable faceplates
- Kids Camera Concept: a dual grip camera with soft grips
- Compact Telephoto Camera w/ 100-400mm Zoom
I’m not sure that anything I saw at CES 2019 is actually ready for prime time. While I liked the dual grip kid camera (and I might be a good target consumer for it), I’m not sure any of these really have a shot at impacting the market. And, if that’s the case, I don’t know why Canon would bother releasing them.
Maybe they are just going to throw some stuff against the wall and see what sticks… Canon certainly has a history of some really weird product launches (I’m looking at you, PowerShot N).
[Update: It looks like the Outdoor Activity Camera concept from CES 2019 is now the Canon IVY REC camera (announced earlier today), which is now trying to be funded through Indiegogo… This is getting bizarre. Canon’s marketing team must be following Peak Design’s Kickstarter campaigns a little too closely. I don’t see how Indiegogo fits into a Canon camera launch on any level.]
[Source: Nikkan.co.jp via Photo Rumors]