Compact 5.3x zoom DX-NIKKOR lens with SWM and VR II
Tokyo – Nikon Corporation is pleased to announce the introduction of the AF-S DX-NIKKOR 16-85mm f/3.5-5.6G ED VR lens featuring Nikon’s Silent Wave Motor and Vibration Reduction II. The new wide ratio zoom DX-NIKKOR lens boasts a focal length range of 16 to 85mm, which makes it ideal for a broad range of shooting situations, including indoor-outdoor events, streetscapes, portraits and scenery. When mounted on any DX-format Nikon digital SLR camera, the picture angle is equivalent to that produced by a 24 to 127.5mm focal length lens on a 35mm film camera.
An ultra-compact Silent Wave Motor (SWM) built into the lens body ensures fast, quiet and accurate autofocus operation and complements the compact, lightweight design for superb handling. With dimensions of only Ø72 x 85 mm/Ø2.8 x 3.4 in., this new lens is ideal for general photography and perfectly suited for many who specialize in travel and nature photography. [Read more…]
This new Micro lens allows photographers to shoot 1:1 life-size close-ups without the need for additional accessories. To ensure superior picture quality at all subject distances from macro to infinity, a host of state-of-the-art, Nikon original optical features and technologies are incorporated. Internal Focusing (IF) design allows faster, smoother autofocusing. Two aspherical lenses are employed to correct spherical aberration and coma. The incorporation of a Nikon’s exclusive Nano Crystal Coat dramatically reduces ghosting and flare caused by internal reflections. An additional ED glass element minimizes chromatic aberration to deliver higher resolution, high-contrast images. All of these factors contribute to the extremely accurate image reproduction capability of the AF-S Micro NIKKOR 60mm f/2.8G ED. 
TOKYO – Nikon Corporation is pleased to announce the introduction of the COOLPIX S550, a stylish new camera that elegantly packs high performance and advanced functions into the smallest body in its class*1. Built on a custom application of Nikon’s innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, the COOLPIX S550 brings new ease and fun to capturing smiling faces in the full beauty of special moments.
The COOLPIX S550 teams 10 effective megapixels of sharp resolution with quick response, and maintains image quality when taking advantage of sensitivity settings as high as ISO 2000. Enhancing compositional freedom is a 5x Zoom-NIKKOR lens with the range to ably cover scenes from buildings and group pictures to close-up portraits. 
TOKYO – Nikon Corporation is pleased to announce the introduction of the COOLPIX S600, a stylish new camera that squeezes swift start-up time, advanced functions and outstanding photographic performance into the world’s most compact body*. Built on a custom application of Nikon’s innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, the COOLPIX S600 is a powerful photographic tool that offers the added pleasure of sophisticated design and go-anywhere, shoot-anytime fun.
TOKYO – Nikon Corporation is pleased to announce the introduction of the COOLPIX P60. Delivering reliability and familiarity within its orthodox design, the COOLPIX P60 satisfies the traditional camera enthusiast. Built on a custom application of Nikon’s innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, the COOLPIX P60 realizes optimum performance and maximum image quality.
Note the 14.2 in the bottom right corner.
