PRESS RELEEASE:

MELVILLE, NY (February 19, 2007) – Building on the success of the COOLPIX Style Series of digital cameras, Nikon is pleased to introduce the S200 and S500. Boasting 7.1 megapixels, a 3x Zoom-Nikkor glass lens, VR Image Stabilization technologies, and sleek metal bodies, these cameras exude high performance and exquisite design. Both cameras feature a classic camera design as the lens extends from the camera’s body when the cameras are turned on; the S200 is constructed from brushed aluminum and the S500 from stainless steel.

Advanced performance is particularly pronounced in the S500. Among compact digital cameras, the COOLPIX S500 is fast; start up time is an amazing 0.6 seconds and shutter lag, in release priority mode, is just 0.005 seconds.

“With the S200 and S500, Nikon is further distinguishing itself as a leader in compact camera design and innovation,” says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. “These cameras pack style and performance into sleek, metal bodies, allowing even the most style-savvy consumer to enjoy the ease and quality of COOLPIX technology.”

In addition to the aforementioned features, the COOLPIX S200 and S500 feature several imaging innovations designed to encourage carefree shooting for the consumer. The S200 utilizes Electronic Vibration Reduction (e-VR) Image Stabilization, a feature that electronically overcomes camera shake for sharper results. For greater vibration control, the S500 features Optical VR Image Stabilization, a feature that compensates for camera shake ensuring sharp images at shutter speeds up to three times slower than would normally be possible. Both the S200 and S500 have High ISO capabilities; the S200 up to 1000 and the S500 up to ISO 2000, ideal for capturing images in low-light situations. On the S200, the e-VR Image Stabilization feature is activated by utilizing the camera’s easy-to-use menu system. The S500 features a new Anti-Shake button, located on the top of the camera, which activates high ISO, VR and Best Shot Selector (BSS) at the same time to produce clearer results in low light or at telephoto zoom settings.

For image sharing, the S200 and S500 have incredible, bright, high resolution 2.5 inch LCD monitors with an anti-reflective coating, easing the composition of photos, even in direct sunlight. These cameras also have a 16:9 aspect ratio option, making them perfect for sharing images via a high-definition television.

In order to simplify the picture taking process, Nikon has incorporated a new menu interface into the S200 and S500, employing illustrated help dialogs for easy navigation and mode selection. This menu also provides direct access to Nikon’s triad of Image Innovations; in-camera functions for enhancing or correcting images including:

• In-Camera Red-Eye Fix™: automatically detects and corrects red eye, a common problem that occurs in flash photography.

• Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.

• D-Lighting: in playback, the user selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary.

On the S500, these features can be activated by pressing the One-Touch portrait button, located on the top of the camera, or selected in the scene modes in the S200.

Both the COOLPIX S200 and the COOLPIX S500 come bundled with Nikon’s exclusive PictureProject software. The PictureProject software is powerful and user-friendly and makes transferring, organizing, editing and sharing photos a snap. Both cameras are SDHC compatible and utilize the new ultra-compact EN-EL10 rechargeable Li-ion battery.

The COOLPIX S200 and the COOLPIX S500 will be available at photo-specialty stores nationwide in March 2007 at an MSRP of $249.95 and $299.95 respectively.

PRESS RELEASE:

MELVILLE, NY (February 19, 2007) – Nikon has added two new stylish and feature-packed digital cameras to the Nikon COOLPIX Style Series line-up, the S50 and S50c. These cameras combine enhanced imaging quality and performance with an eye-catching wave surface design. The COOLPIX S50 and the COOLPIX S50c boast 7.2 effective megapixels, a 3x Zoom-Nikkor glass lens and a huge, bright 3.0 inch LCD screen. These cameras also utilize an Optical VR Image Stabilization system, ensuring the consumer will be able to capture stunningly sharp images. What’s more, the COOLPIX S50c also offers the additional advantage of a built in Wireless capability for e-mail and image storage with the enhanced COOLPIX CONNECT 2 service.

“The COOLPIX S50 and S50c combine technologies that are Nikon hallmarks: exquisite design coupled with superior optics and high resolution with advanced picture taking functions that allow anyone to take great pictures, ” says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc.

Bye-bye blur

Not only do the COOLPIX S50 and the COOLPIX S50c feature 7.2 effective megapixels, allowing the consumer to make superior quality prints in a variety of sizes, they also incorporate advanced technologies which help create new opportunities to take sharper, and more natural looking photos. These technologies include the new Optical VR Image Stabilization, high sensitivity up to ISO 1600, and Best Shot Selector (BSS) which can all be activated by pressing the Anti-Shake Button, conveniently located on the top of the camera. These features allow the S50 and S50c to produce shots that are steady, sharp and stunning.

Beauty with brains

Nikon is making it easier than ever to get great-looking pictures with a handy One-Touch Portrait Button that acts as a shortcut to three Nikon In-Camera Image Innovations to correct common photo problems. This system includes Face-priority AF, which was the first system to automatically find and focus on a subject’s face, In-Camera Red-Eye Fix, which automatically detects and corrects red-eye, and D-Lighting, an innovation that automatically creates a copy of the image with detail added where necessary, but with well-exposed areas left completely untouched. These cameras also feature huge, bright, high resolution 3.0-inch LCD monitors with a 170-degree viewing angle and an anti-reflection coating, so they are able to facilitate easier composition and high-quality playback anywhere, even in direct sunlight.

Furthermore, the LCD monitors serve as excellent platforms for Pictmotion™, which allows users to select their favorite images or movies, as well as music (up to 10 songs) and combine them automatically in-camera to produce audiovisual shows in VGA quality for the ultimate photo-sharing experience.

Going Wireless

COOLPIX S50c users can take advantage of Nikon’s wireless transfer features through the latest version of COOLPIX CONNECT. With COOLPIX CONNECT 2 users can share pictures with friends and family from just about anywhere by emailing images directly from the camera through open access wireless hotspots. Now, S50c users can also store up to 2 gigabytes of images and movies to a secure Nikon server, providing a valuable back-up or an opportunity to clear memory from the SD card when capturing images away from home.

Both the COOLPIX S50 and the COOLPIX S50c come bundled with Nikon’s PictureProject software. The PictureProject software is powerful and user-friendly and makes transferring, organizing, editing, and sharing photos a snap.

The COOLPIX S50 and the COOLPIX S50c will be available nationwide in April 2007. The S50c has an MSRP of $349.95, and the S50 has a MSRP of $299.95.

PRESS RELEASE:

MELVILLE, NY (February 19, 2007) — Nikon is pleased to introduce three new L or “Life” Series cameras to the award winning COOLPIX family. Designed with the casual snap-shooter in mind, the Nikon COOLPIX L10, L11 and L12 combine high-quality design and construction with user-friendly features at affordable prices. All three cameras sport a sharp 3x optical Zoom-Nikkor glass lens, a big, bright LCD and a lightweight, ultra-portable body style. Additionally, each of the new L series cameras boast impressive battery life, and a higher light sensitivity, which makes it easy to produce better pictures in low light situations.

“Nikon’s new L-series cameras represent an exceptional value to the consumer, as they are full-featured, easy-to-use and affordable,” says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. “With the introduction of these L-Series cameras, Nikon is making it extremely easy for consumers, who might be new to digital photography, to capture great pictures easily, right out of the box.”

COOLPIX L10 & L11

Designed for the entry-level digital photographer, the L10 and L11 boast 5.0 megapixels and 6.0 megapixels respectively, allowing the consumer to generate high-quality prints in a variety of sizes. Each camera features a sharp 3x Zoom- Nikkor glass lens, ensuring creative freedom and a high light sensitivity up to ISO 800, which makes it easy to produce better pictures in low light situations. Both cameras feature large LCD monitors which facilitate the composition and sharing of images; the L10’s LCD measures 2.0 inches across while the L11 has a 2.4-inch LCD, ample dimensions for easily viewing and sharing images with friends and family.

COOLPIX L12

In addition to 7.1 megapixels, a 3x optical Zoom-Nikkor glass lens, and a 2.5-inch LCD, the COOLPIX L12 also features Optical VR Image Stabilization, which overcomes camera shake to produce clearer, sharper images. This camera also has ISO capabilities up to 1600, which enables the consumer to take sharper pictures in low light situations and facilitates a faster shutter speed, essential for capturing images of fast-moving subjects. Adding to this camera’s ease of use is a new Anti-Shake button, which simultaneously activates VR, High ISO and Best Shot Selector, assuring that pictures will be steady, sharp, and stunning.

Memories Made Easy

In addition to the camera-specific features listed above, Nikon has incorporated user-friendly Imaging Innovations into the entire line of COOLPIX cameras, designed to ease the picture-taking process for the consumer. On the L12, these features are activated by pressing the convenient One-Touch portrait button on top of the camera and can be easily located in the menu systems of the L10 and L11. These technologies, dubbed “Nikon In-Camera Innovations” include:

• In-Camera Red-Eye Fix™: automatically detects and corrects red eye, a common condition that occurs in flash photography.

• Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.

• D-Lighting: in playback mode, the user selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary.

Additionally, the L Series cameras include handy features such as scene modes, which set the camera for optimum performance in a variety of shooting locations, and a TV Quality Movie Mode for recording video with sound.

The COOLPIX L10, L11 and L12 feature a sleek, stylish finish and a curved grip that contributes to both design elegance and shooting stability. Adding to the cameras’ convenient portability, all of L-series models are AA-size battery and SDHC memory card compatible, with 7MB of internal memory for the L10 and L11 and 21MB for the L12. Each camera is packaged with a complimentary copy of Nikon’s PictureProject Software, which makes it a snap to transfer, organize, edit, and share photos with family and friends.

The COOLPIX L10, L11 and L12 will be available beginning March 2007 at an MSRP of $119.95, $149.95, and $199.95, respectively.