UPDATE 8/27/07: A big announcement is expected from Sony on September 4th at a press conference in Italy.
UPDATE 8/26/07: The latest images of the newest Sony Alpha in the wild.
UPDATE 7/18/07: Check out the story on the new Sony blog and the latest Alpha talk here.
UPDATE 7/13/07: Some new news on both new models:
Sony was confirmed to be working on a FF-DSLR (Alpha 300) including a high-end APS-C counterpart (Alpha 200). Information released from Japan revealed that the Alpha 200 will not be much larger in size than the current model 100, confirming Sony’s acknowledgement of female users as a major DSLR growth segment in ways identical to what Olympus had long been saying.
Allegedly, the Alpha 200 will feature a 12.8 megapixel CMOS sensor derived from Sony’s technology, which means you’re very likely to get LiveView. (Read more here . . . )
UPDATE 7/12/07: There’s some good reasons why the launch of a new Sony Alpha DSLR is imminent.
UPDATE 7/6/07: The DPReview.com forums brought us some more photos of the purportedly new Sony Alpha camera. Read more about it and see the photos here.
UPDATE 7/1/07: A forum poster over at dyxum.com says that we can expect a press release from Sony on July 9:
A big press release will be sent out the 9th dealing with the new DSLR’s coming out this year from Sony. I just spoke to the East Coast Sony Rep. here at the bike shop I work at. He wouldnt give me any details, but he said he can talk about stuff after the 9th…thats all I know right now. I want my full frame chip!!!!
It’s about time! They’ve been stringing us along for long enough. Keep your eyes on this page for an official announcement.
ORIGINAL POST: Looks like Sony will be mixing it up with the big boys soon. Sony has announced a couple of new cameras in their DSLR lineup. There will be a pro version (think Nikon D2X or D3 and the Canon 1Ds Mk II or 1D Mk III) and a prosumer version (think Nikon D200 and Canon 30D or 40D). There’s some mock-up model photos over at gizmodo (more photos). DPNow has some better angles. Keep in mind though that these models are just for show and will likely be substantially different once the production models are released. [Read more…]