
Last weekend, Sony DIME (Digital Imaging Europe) held a press event in Miami, Florida in conjunction with the evolution of its popular like.no.other advertising campaign. Specifically, Sony wanted to build on the scale and stature presented in the iconic Bravia commercials, which, according to Sony, display colour like.no.other.
2005
Sony sent 250,000 bouncy balls down the streets of San Francisco:
2006
Sony exploded 70,000 liters of paint in Glasgow:
2007
Sony unleashed 2.5 tons of Play-Doh bunnies on New York:
2008
So, how is Sony planning to up the ante of its like.no.other experience in 2008? [Read more…]


Today, I spent some hands-on time with the Sony A350 today at Sony’s like.no.other commercial and ad shoot in downtown Miami, Florida (We’ll have more about the shoot itself in a later post.) After a few hours of shooting, I’ll have to say that I’m very impressed with this newcomer from Sony. There are a few features and functions that really set this camera apart from other entry-level offerings. 
The Sony DSC-W130 is a 8.1-megapixel compact point and shoot digicam with a 4x optical zoom and 2.5 inch LCD screen. The Sony W120 features a number of powerful features, including: Sony’s D-Range Optimizer to retrieve picture detail in photos with harsh highlights or dark shadows; semi-manual focus that allows you to select the focusing distance based on your subject’s location; an improved auto focus system that includes macro ranges; Super SteadyShot image stabilization; high sensitivity settings up to ISO 3200; and in-camera editing functions such as “unsharp mask” to sharpen images.


