If you saw an earlier post on this, it was a little premature, but now the Canon 1D C can be legitimately purchased in the US for $7,999, which is down $4000 from its previous retail price of $11,999.

The camera launched for $13,000 in 2012 and briefly dipped below $10k early last year as part of a promo deal. At $7,999, the 1D C is one of the most affordable, pro 4K cameras – matching the price of the Sony FS7 full-fledged cinema camera.

You can find the Canon 1D C at its new “affordable” price here at B&H Photo.