The iSupport is a $49 iPhone camera rig, which basically gives you better handling and mounting options. It can handle a bare iPhone or an iPhone in a case. It also has a 1/4-20 thread on the bottom for tripod or heavier duty rig mounting.
Check out the video below from NAB 2012 for a closer look.[youtube http://www.youtube.com/watch?v=mkHnCp3ak6s&w=640&h=360]