Polaroid instant cameras are finally back in town.  The new Polaroid PIC-300 is the first instant camera to be introduced since the old Polaroid died and was born anew (recall, however, that we were teased with the Polaroid PIC-1000 mockups back at CES 2010).  The Polaroid PIC-300 is a consumer-oriented camera that uses the aptly-named Polaroid 300 Instant Film. However, all this comes at a price.

While the camera will only set you back about $90, the film will suck you dry at $10 for a 10-pack.  That’s $1 per exposure folks.

Ah, yes, now I recall why Polaroid died.

The Polaroid 300 format is also smaller than the traditional Polaroid sizes from back in the day.  Instead, you get Fuji Instax Mini sizes – about the same size print as a business card.

No doubt that there’s a fun factor to the new Polaroid PIC-300; however, you’ll have to be committed to your nostalgic ideals to jump on this bandwagon.  The Polaroid PIC-300 gives new meaning to the expression “make every frame count.”

For those who are willing, it looks like J&R is the only place (aside from Polaroid.com) where you can find the Polaroid PIC-300 right now.

Updated: It’s also available from Amazon.com here.

Full details on the rebirth of Polaroid instant cameras in the press release below. [Read more…]