Paris, 8 July 2008 – With the launch of its first 8GB Memory Stick Micro™ (M2™) card, Sony RME (Recording Media & Energy) has pushed up the current 4GB maximum capacity by 100%.

To put this in context, upgrading a Sony Ericsson mobile with the new M2™ card will give customers a choice of over 5,000 fine quality 5 megapixel photos, over 2000 MP3 songs (4min per song at 128kbps), or over 88 hours of high quality MPEG 4 video (at 192kbps).
The new card will be part of a special promotion also including 2GB and 4GB Memory Stick Micro products. Over the Summer Holidays, customers will be entitled to a free WAP download of the full version of Gameloft’s top-selling Brain Challenge 2.
With so much memory on your phone, easy communication with a PC is a must. The new, ultra-compact M2™ USB adaptor included with 2GB, 4GB and 8GB Memory Stick Micro™ cards gives you just that in a tiny, easy-to-use format. Having fun has never been simpler.
Memory Stick Micro™ cards are precision engineered by Sony Recording Media & Energy (RME) to provide ever-more capacity for games, video, photos and music, transforming your Sony Ericsson mobile phone into a hand-held entertainment centre.











The Sony HDR-CX12 Handycam is the first video camera to feature Smile Shutter and face detection technology. Along with its HD video capabilities, the new Handycam also features a 10 megapixel still camera.
The HDR-CX12 Memory Stick® Handycam® camcorder can record full 1920 x 1080 HD video and 10-megapixel photos on Sony Memory Stick PRO DuoTM media and any Memory Stick PRO Duo (Mark2) media cards. Roughly the size of a soda can (2.8-inches wide by 5.3-inches tall by 2.8-inches deep), this ultra-compact model will allow for easy transfer of video and stills from media cards to a compatible PC to share via email, uploading to the Internet or burning to disc.