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Sony Alpha A1 50MP, 8K Video, Full-Frame Camera Unveiled

January 26, 2021 By Eric Reagan

The new Sony Alpha A1 will now serve as the flagship full-frame camera in Sony’s product lineup. With the A1, Sony continues to up the ante on what a professional camera should be able to do.

The specifications on this new $6500 camera are mind-boggling as it serves up top-level features for photographers and cinematographers alike. Check out the intro video from Sony below. [Read more…]

Filed Under: Sony Tagged With: 4k, 8K, A1, alpha, mirrorless, Sony

 

Sony is the Alpha in US Full Frame Camera Market

August 16, 2018 By Eric Reagan

Sony’s Alpha camera line delivers the moxy that the camera market was lacking. Sony has spent years refining the system and gave us the first taste of what a full frame mirrorless camera could mean for photographers. For their part, photographers have responded with overwhelming support of the Sony A7 product line, along with healthy feedback that Sony actually embraces and integrates into subsequent products.

This cycle of innovation and refinement continues to pay dividends in the shrinking camera market. Through the first half of 2018, Sony has sold more full frame cameras in the US than any other manufacturer of interchangeable lens cameras (this stat includes DSLRs).* In fact, Sony full frame cameras made up 40% of the full frame market sales in the US. Sony’s full frame sales lead the country across both units and dollar value.  [Read more…]

Filed Under: Sony Tagged With: alpha, full frame, Sony

Sony Alpha 2018 Summer Trade-In Event

August 6, 2018 By Eric Reagan

Sony has a new trade-in event for Alpha mirrorless cameras with up to $700 savings. The savings apply with a combo of instant savings and trade-in bonuses on the Sony A7R II, A7S II, A7R III and A9. Of course, you also get the actual trade-in value of your working, interchangeable lens camera. Check it out here at B&H Photo.

Filed Under: Sony Tagged With: alpha, deal, sale, Sony, trade-in

Sony A9 Professional Sports Camera Unveiled

April 19, 2017 By Eric Reagan

Sony has announced its new A9 mirrorless camera. As the flagship of its Alpha lineup, the Sony A9 features a 24MP full frame stacked CMOS sensor that captures up to 20 frames per second. It uses an electronic shutter for shutter speeds up to 1/32,000s and can shoot those high frame rates with no viewfinder blackout.

Using high-speed UHS-II SD cards (in its dual card slots), the Sony A9 can shoot up to 241 continuous (compressed) RAW images or 362 JPEG images at the 20fps burst rate. Sony has improved the processing speed in the A9 to be 20x faster than previous full frame Alpha models. The camera offers 693 phase-detect AF points with 60 AF/AE tracking calculations per second. It also features 5-axis in-body image stabilization with 5-stops of camera shake correction. [Read more…]

Filed Under: Sony Tagged With: 4k, A9, alpha, full frame, Sony

Sony Alpha A68 is Coming to the US

December 17, 2015 By Eric Reagan

Sony A68

Sony has announced that Alpha A68 SLT camera will be making its way to the US in April 2016. It has been quite a long time since the US market saw an A-mount camera and we’ve wondered whether the A-mount system was dead. [Read more…]

Filed Under: Sony Tagged With: A-mount, A68, alpha, Sony

Sony Unleashes 42MP Full Frame A7R II with 4K Video

June 11, 2015 By Eric Reagan

Sony A7R II

The message is clear. Sony is not messing around.

Sony just released a pair of impressive cameras geared toward consumers and enthusiasts with the RX100 IV and the RX10 II. Rounding out the trio is something for the pro and serious amateur photographer – the Sony Alpha A7R II, which features a whopping 42.4MP back-illuminated full frame sensor. [Read more…]

Filed Under: Sony Tagged With: A7R II, A7RII, alpha, mirrorless, Sony

Sony A3500 Announced, But Only for Australia

March 25, 2014 By Eric Reagan

Sony A3500

Sony has taken official wraps off of the A3500, which was leaked last week. The camera seems to simply be a rebadge of the current A3000 model with a lower caliber kit lens.

The 18-55mm f/3.5-5.6 lens in the A3000 kit offers image stabilization, while the 18-50mm f/4-5.6 kitted with the A3500 is slower (at f/4 on the wide end) and is not equipped with optical image stabilization.

The A3500 retails for $499AU only in Australia for the time being. Meanwhile the A3000 (with a better lens) remains a ridiculous bargain at $294 for its current sale price and is on backorder because of it. Even when it’s not on sale the A3000 retails for only $399.

Filed Under: Sony Tagged With: A3000, A3500, alpha, APS-C, Australia, e-mount, mirrorless, Sony

Sony A6000 E-Mount Camera Leaks Out

February 11, 2014 By Eric Reagan

Sony A6000 Leak

Sony is expected to officially announce the new A6000 mirrorless camera tomorrow; however, we get a sneak peak a little early thanks to this image of the new E-mount mirrorless camera that leaked out.

The A6000 continues the rebranding process of Sony’s E-mount cameras, which were previously branded as NEX models. Since Sony consolidated the Alpha branding, new mirrorless cameras have dropped the NEX moniker in favor of the Alpha moniker and have simply been referred to as an A* series model number. [Read more…]

Filed Under: Sony Tagged With: A6000, alpha, e-mount, NEX-6, Sony

Zeiss Touit 50mm f/2.8 Macro Lens Announced for Fuji and Sony Cameras

January 31, 2014 By Eric Reagan

Zeiss Touit 50mm Macro

Zeiss has taken wraps off of its Touit 50mm f/2.8 macro lens, which will be available for APS-C format Fuji X-Series and Sony E-mount cameras. The lens offers a 1:1 macro capability and runs $999.

Check out the overview video and sample below. [Read more…]

Filed Under: Lenses Tagged With: 50mm, alpha, APS-C, e-mount, Fuji, lens, Macro, Sony, Touit, X-Series, zeiss

Hasselblad Making a Sony A-Mount Camera?

January 22, 2014 By Eric Reagan

Hasselblad-Solar-camera

A newly-leaked spy shot of a Hasselblad SLR looks to be yet another Sony camera with a fancy facelift. However, this time, the camera looks like an Alpha A-mount camera.

[Read more…]

Filed Under: Sony Tagged With: A7, a77, alpha, dslr, hasselblad, Hasselblad rumors, Sony, Sony rumors

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