Oh. Dear. God.
It just keeps getting worse for Canon.
As if the full-on revolt from the digital imaging world hasn’t been a bad enough response to Canon’s new See Impossible marketing campaign, PetaPixel points out that the director apparently profiled in one of Canon’s marketing videos used Sony in his rise to fame – not Canon.
What’s worse is that the director publicly noted the similarity of the story and called Canon out on it.
Director Fede Alvarez got his break from a short film he released on YouTube called Panic Attack. He’s since gone on to write and direct the 2013 Evil Dead remake.[youtube https://www.youtube.com/watch?v=-dadPWhEhVk&w=700]
It is clear to many people that Canon’s video, while not mentioning Alvarez within, is based on his story.
Wait a minute… I think I know this story… http://t.co/BnxmZ3nJmq
— Fede Alvarez (@fedalvar) October 7, 2014
Alvarez even commented on Canon’s video comment thread:
With over 400k views at the time of this post, Canon’s video has 102 thumbs-up votes and 469 thumbs-down votes. Most of the comments on the YouTube posting are critical of Canon’s product strategy. That criticism is echoed around the web in countless blogs and forum posts on the topic.
At this point, we’re just waiting for the next bit of drama that impacts the Canon See Impossible campaign.