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Nikon Announces “I AM Generation Image” Campaign

November 20, 2014 By Eric Reagan

[youtube https://www.youtube.com/watch?v=aWF-DRl41fY&w=700]

Nikon has announced a new marketing campaign, “I AM Generation Image.” The campaign is “a platform designed to inspire people to create great images by amplifying the voices of creative individuals.”

[youtube https://www.youtube.com/watch?v=g4UuXZqyQa4&w=700]

See the full press release below. [Read more…]

Filed Under: Nikon Tagged With: Generation Image, IAMGenerationImage, marketing, Nikon

 

Canon’s New Marketing Just Keeps Getting Worse, Featured Director Shot with Sony

October 10, 2014 By Eric Reagan

[youtube https://www.youtube.com/watch?v=5_LFmQ6eH1I&w=700]

Oh. Dear. God.

It just keeps getting worse for Canon. [Read more…]

Filed Under: Canon Tagged With: Canon, Canon See Impossible, Fede Alvarez, marketing, Panic Attack, See Impossible, youtube

Amazing Photos . . . Easy?

October 25, 2011 By Eric Reagan

Panasonic Lumix

In a Lumix campaign earlier this year, Panasonic touted in commercials like the one below that “Lumix cameras make amazing photos easy.”

Does the presentation of the commercial go too far to snub photographers (like Nikon recently did), or is it just clever marketing on Panasonic’s part?

Check out the commercial below and share your thoughts in the comments section. [Read more…]

Filed Under: Panasonic Tagged With: amazing photos, commercial, marketing, Panasonic, PR

Nikon: “A Photographer Is Only as Good as the Equipment He Uses” [Updated]

September 28, 2011 By Eric Reagan

Nikon Facebook

A recent status update on Nikon’s Facebook page stated that “A photographer is only as good as the equipment he uses.”

I can appreciate the marketing push for your products over competitors, but limiting a photographer’s skill to the equipment he uses is a pretty dumb thing to say. [Read more…]

Filed Under: Nikon Tagged With: camera, facebook, Lenses, marketing, Nikon, photographer, PR Nightmare

Moo Business Cards Rock

December 6, 2009 By Eric Reagan

Moo Business Cards

I recently ordered some business cards from moo.com. They arrived in my mailbox yesterday. I’m very impressed with how these Moo cards look – and how easy they were to order.

In the past, I’ve used a Photoshop template to set up my business card designs, which I tinkered with forever before I was finally happy with the design.  Then, I ended up ordering hundreds of the same card.

Granted, that works fine for a lot of folks; however, I really liked the idea of shaking things up by using multiple images as a featured photo in the same batch of business cards.  I think other photographers might appreciate this as well.  In fact, with Moo, every single card can use a different image if you so choose.

I recently read about Moo cards from my friend Rich Legg, who seemed to be very pleased with his Moo MiniCards.  So, with a hat tip to Rich, I thought I’d give them a try. [Read more…]

Filed Under: Reviews Tagged With: advertising, marketing, minicards, moo, moo business cards, moo cards, moo mini cards, Photographers, photography

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