Canon has launched a teaser website that contains a very bold, albeit cryptic, message and a countdown clock set to expire on Tuesday, October 7 at 9AM ET.
This is such a big deal to Canon that it took out an ad in the New York Times to convey the following message:
THIS MESSAGE GOES
OUT TO FEAR, DOUBT,
LOGIC AND REASON.
To excuses, distractions, procrastination, inertia, critics, cynics,
realists, pessimists, resistance, conventional wisdom.
To the peanut gallery, the so-called experts, the good enoughs,
the urges to pass the buck,
the easy way out, the snooze button, the panic button,
and to that little voice in the back of your head that says,
“It can’t be done.”
To all of it, we apologize.
Because we don’t see what you see.
AT CANON, WE SEE IMPOSSIBLE
The message is uncharacteristically bold for Canon announcements. Sure, there is some puffery in the standard Canon press releases and Canon generally thinks its crap doesn’t stink, but this is a few steps above all that.
Canon is involved in many industries, including the very boring business printer and copier market. So, before we get too excited about a new mirrorless camera, realize that this could be something totally unrelated to photography but still be a big deal for another market.
It’s also part of a big ad in the New York Times, which suggests to me that it may very well be something new and groundbreaking for the consumer market – rather than a chance of a high-end, high-resolution DSLR.
The only hint of anything is the small red box that is expanding with a light source within that appears in the top left corner of the page. In the NYT ad, it appears to take up the entire facing page to the teaser message shown on the website. I don’t know if that’s a new logo or there is some other product meaning to which it will relate.
Fire away with your speculations in the comments below.
[UPDATE] The logo resembles Canon’s ImageRUNNER Advance logo as pointed out by Shaul in the comments. Compare the logos below.
So . . . yeah . . . it’s probably a big, ugly business printer/copier, which I’m sure excites an office manager somewhere; however, we photographers can probably exhale more disappointment and sleep in this Tuesday.
Caonn ImageRunner Advance Copier
[via Canon Watch]
Hello Everyone:
Canon is a major manufacturer of cameras, lens, printers and scanners. That said, I own two high end Canon printers (Pro 9000 MKII and Pro 1), 9000F scanner, Canon 100mm L macro 2.8 II, 17mm and TS II, 35mm TS. All of the lens are being used on my Sony NEX-7s and A7R cameras.
I suspect from industry rumors that Canon is about to announce either a high mega pixel 35mm full frame or medium format camera. If Canon were to introduce a medium format of 120 to 220mm with a 50 mega pixel or higher this would be a ground breaking introduction if their ISO speed and noise firmware (software) are all very well controlled. I am a still photo shooter and 1080p and 4K are not a real interest, best quality images of high resolution are.
I dare say that if such a product(s) is introduced the camera body will be pricey and beyond the pocketbook or purse of the average to pro amateur photographers. New cameras, lenses, scanners and printers are always a welcomed addition by all, regardless of manufacturer. Let us see where Canon’s latest teaser is leading the market.
Best Regards,
Chris
The NYT ad for a high-end MF camera just doesn’t make sense to me.
Hope they release something real interesting. I’m a bit disappointed in 7DII & using sony sensors while perhaps practical makes me wonder.
The only camera thing that I really think makes sense is a serious go at a mirrorless camera.
It would be funny (in sad way) if its for that multimedia box.
LOL!
that logo looks similar to their ImageRunner Advance series printer’s logo
Yep. You’re probably right.
Finally a 4D printer.