Fujifilm has introduced an interesting new compact camera. The new Fuji XF10 features a 24.2MP APS-C format sensor and a fixed 18.5mm f/2.8 lens (28mm equivalent).
Fuji has long been know for its X100-line of rangefinder-style cameras that sport an APS-C sensor and a fixed lens. These cameras are compact, stylish and fun to shoot with their leaf shutters. Now, the Fuji XF10 appears to channel some of that same tech magic but in a more compact and a little less retro package.
The XF10 offers an array of Fuji’s film simulation filters and a Digital Teleconverter funtion to additionally provide equivalent focal lengths of 35mm and 50mm. While the camera’s feature list also touts 4K video capture, it is limited to a “why bother” 15fps. Stepping down to 1080p gets you a full 60fps progressive capture though.
Bluetooth and a “Square Mode” are also key features on the XF10 as Fuji and the rest of the camera market continue to try to make cameras more appealing to smartphone users.
The Fuji XF10 retails for $499.95 and will ship in August. Check it out here at B&H Photo.
Why would ANYONE buy this for $500?