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Digital Camera News, Reviews and Tips

Sony Officially Announces 3 New Alpha DSLRs

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Sony has finally officially unveiled its new entry-level DSLRs, the A230, A330 and A380.  The Sony A230 and A330 feature 10.2 megapixel sensors, while the A380 features a 14.2 megapixel sensor.  The A330 and A380 both feature the popular quick autofocus Live View system that made the A300 and A350 so popular, along with the tilting LCD.

The new DSLRs appear to be refreshed versions of their respective predecessors, the A200, A300 and A350.  Sony is promoting the reduction in weight and size as an advantage of the new models.  While I’ll gladly welcome a reduction in weight, I think the size of the prior models was just about right. (See PB’s Sony A350 Review) We’ll see if the change in size adversely affects the handling.

The cameras will be available for pre-order beginning on May 18th.  The will come in kit form with an 18-55mm lens.  The Sony A230 kit carries an MSRP of $550.  The A330 and A380 come in at $650 and $850, respectively.

More details in the press release below. [Read more…]

 

More Sony DSLR Leaks

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I’m sticking to my guns on a release of the Sony A230, A330 and A380 for next week.

Of course all of the cameras will feature SteadyShot (i.e., the internal sensor-based image stabilizer).  As was the case with the A300 and A350, their respective replacements, the A330 and the A380 will offer the tilting LCD screen.  Unfortunately, it appears that the LCD tilt function is pretty much the same as it was last generation – so there’s no adjustment to aid with portrait-oriented shots.  Of course, the solid Live View function also remains intact.

It also appears that the new Alpha DSLRs will feature the same megapixel quantities as their respective predecessors – A230 = 10.1 megapixels, A330 = 10.1 megapixels, and A380 at 14.2 megapixels.  We also know that senstivity will only reach ISO 3200 (at least on the A380).

Clearly aiming toward the consumer crowd, Sony has freshened up the graphical display to more clearly convey the effect that shutter and aperture choices have on the exposure.  Also featured is a directory to explain what different shooting modes do.  These are both things that Nikon or Canon has done in one form or the other over the past generation or two of entry-level DSLRs.

Other bells and whistles include an HDMI port, Dynamic Range Optimizer, 40-segment exposure meter, and Smart Teleconverter (aka digital zoom).

Here’s the major leak screen capture from Sony.ru, as translated via Google translator. [Read more…]

New Sony Alpha DSLR Update

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The three new DSLR Alpha models from Sony now appear to be all-but-official with leaked images on the Sony Style sites now making their rounds on blogs and forums accross the Interwebs.  Again, the models appear to be the Sony A380, Sony A330 and Sony A230, which would obviously replace the existing Sony A350, Sony A300 and Sony A200, respectively. [Read more…]

Sony A230, A330 and A380 Rumors

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[UPDATE: The Sony A230, A330 and A380 have been officially announced. Click here for more details.]

Gap Intelligence may have the drop on the latest Sony DSLR lineup.  Earlier this week, we dropped the news of the Sony A330, which is all-but-confirmed via Sony’s own support page.  Now, Gap Intelligence is tweeting that the new models will be the A230 and A380 in addition to the A330.

Sony’s new DSLRs: Alpha DSLR-A230, DSLR- A330, and DSLR- A380. That is all.

More word when we have it.

Sony A330 Reviews and Resources

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The Sony A330 is an entry-level DSLR, which features 10.2 megapixels and an articulating LCD screen.  The Sony A330 replaces the Sony A300, which was virtually identical in specifications to the A330.  As a result, the A330 is more of a refreshed version of the A300 rather than an all new model.  Unlike the A300 though, the Sony A330 kit lens is an 18-55mm lens rather than the 18-70mm range provided by the A300’s kit lens.

Sony A330 Key Features

  • 10.2 megapixel CCD sensor (1.5x crop)
  • 2.7? articulating LCD
  • SteadyShot sensor-based image stabilization
  • 9-point AF (center cross-type)
  • Fast Live View AF
  • ISO 100-3200 sensitivity
  • 2.5 fps shooting speed
  • HDMI output
  • Dual slot SD Card and Memory Stick compatibility

Sony A330 Availability

The Sony A330 can be found at the following trusted online retailers:

Amazon.com

Adorama

B&H Photo

Photography Bay Resources

Sony A330 Review

Sony A330 ISO Comparison (w/ A300 and A700)

Sony A330 Reviews

Cnet

The Sony Alpha DSLR-A330 is a solid entry-level dSLR that will surely have its fans, but unless you really want Live View its cheaper sibling, the A230, is a better deal.

Sony A500 Reviews and Resources

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Sony A500

The Sony A500 is a 12.3-megapixel DSLR, which offers live view functionality and a new Auto HDR mode. The A500 was released simultaneously with the Sony A550.  These new cameras sit in Sony’s DSLR lineup between the A380 (as the top-end consumer model) and the A700 as a mid-range prosumer model.

The Sony A500 should be available in October 2009 at an initial retail price of $750.  Check availability on Amazon.com.

Sony A500 Reviews

PhotographyBLOG

Equally excellent is the A500’s image quality, with the new 12.3 megapixel CMOS sensor and improved BIONZ processor combining to produce great looking images all the way up to ISO 3200.

Photocrati

The A500 or the A550 would be a fine choice for DSLR novices thanks to the many digicam-style features, but the great versatility and advanced functions make it just as suitable for photo enthusiasts.

Imaging Resource (hands-on review)

My main impression of the new Alphas is that while the bodies are a bit chunky, the user interface has been noticeably improved, and the shooting is quick and easy.

Sony A500 Press Release

SAN DIEGO, Aug. 27, 2009 – Sony today introduced two ? (alpha) DSLR cameras with a new generation of Exmor™ CMOS sensors and BIONZ™ image processors, which make it easy for active shooters to get the best shot and capture clearer images—without missing their favorite moments.

The ?550 (14.2 megapixels) and ?500 (12.3 megapixels) cameras provide excellent picture quality, particularly in low-light scenarios. A new generation of Sony® Exmor CMOS image sensors employ new low-noise processing for high-quality pictures. The BIONZ image processor has color-noise reduction that helps achieve low noise up to ISO 12800, without sacrificing fine detail.

“We are bringing performance of a higher class of cameras within the reach of a broader group of consumers,” said Mark Weir, senior manager of the Digital Imaging business at Sony Electronics. “Not only do these cameras provide great value, but they also bring faster shooting speeds and new technologies like in-camera High Dynamic Range and new Live View features to mainstream photo enthusiasts.”

Fast Shooting Speeds

With its unique sensor-processor combination, the ?550 camera is the first DSLR in its class with seven frames per second shooting speed for under $1,000. Using the optical viewfinder on both models, you can shoot up to five frames per second and up to four frames per second with Quick Auto Focus Live View. This helps you capture the decisive moment when shooting fast moving subjects like in sports.

In-Camera High Dynamic Range

These are Sony’s first DSLR cameras that offer an in-camera High Dynamic Range (HDR) feature for capturing highlights and shadows, which processes the image within two seconds. Unlike HDR features in other DSLR cameras, Sony’s unique positional interpolation technology can overcome slight changes in camera position and align individual shots so that a tripod is not required.

The feature handles severe backlighting and other high-contrast scenes like looking out a window into bright daylight. The in-camera auto HDR technology combines the highlight and shadow detail of two separate captures into one remarkably natural looking image.

Improved Live View

Because composing shots on the LCD monitor is becoming increasingly important to DSLR users, Sony has equipped these cameras with two Live View functions and a 3-inch (measured diagonally) LCD screen that tilts 90 degrees up or down. The ?500 has a 230,000 pixel Clear Photo LCD Plus™ screen, and the ?550 has a 921,000 pixel Xtra Fine LCD™ display.

Sony’s Quick AF Live View uses two sensors to maintain the same focusing speed as with the optical viewfinder. While the speed of Quick AF Live View is ideal for every day shooting, Manual Focus Check Live View enables critical framing and magnification for setting precise manual focus in macro and tripod shooting. Temporary 7x and 14x zoom views enable you to focus on extremely fine detail while the 1x view shows 100 percent framing in the LCD.

The Quick Auto Focus Live View has been developed with Face Detection technology to help you get the best shot by recognizing and adjusting for faces. It is the world’s first Face Detection system to work with fast, high-precision “phase detection” Auto Focus. By tracking up to eight faces, this system can prioritize auto focus points on a face, and optimize exposure and white balance for beautiful portraits.

These are Sony’s first DSLR cameras that include Smile ShutterTM technology in Live View, which takes the shot when your subject smiles. It works with Quick Auto Focus Live View to capture spontaneous moments.

Image stabilization helps take blur-free shots by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE™ image stabilization is built into the camera body itself. Blur will also be reduced with every A-mount lens, including macro and wide aperture standard zoom lenses, with an effect equivalent to shutter speeds faster by 2.5 to 4 stops

To make the benefits of macro photography easier and more accessible, Sony is making available at retail the DT 30mm F/2.8 (model SAL30M28) macro lens. It captures intricate close-ups, which is difficult to achieve with standard lenses and is only compatible with APS-C format DSLRs.

Memory Cards

For higher capacity storage with greater connectivity and faster transfer speeds, the new DSLRs are compatible with Sony’s newest 32GB Memory Stick PRO-HG Duo™ HX media. The HX series card is designed to deliver optimal read and write speeds for a growing number of products that require high-bandwidth memory in order to capture and store large data files.

Using the HX series media, Sony ? (alpha) DSLR users can confidently enjoy advanced features such as continuous-shooting photography and realize higher transfer rates of large capacity files to their compatible PC (via supplied USB adapter). For example with the ?550 model, approximately 1500 14-megapixel photos shot in the JPEG+RAW mode can be transferred to a compatible PC in approximately 26 minutes (HX series media sold separately).

The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo™, Memory Stick PRO-HG Duo™, HX series and SD/SDHC media (all sold separately).

Pricing and Availability

The ?550 (model DSLR-A550) and ?500 (model DSLR-A500), which come with the camera body only, will cost about $950 and $750 respectively. The ?550L and ?500L, which come with the camera body and 18-55 kit lens, will cost about $1050 and $850, respectively. The SAL30M28 macro lens will be available for about $200.