When you’re in a creative rut, experimenting with new gear offers the perfect opportunity to challenge yourself. Consider investing in one or more the following scene-setters to create new classic, timeless photos and video.

Angenieux Optimo Lenses

Pierre Angenieux was a French engineer and optician and one of the inventors of the modern zoom lens. He’s best known for introducing the Angenieux retrofocus, a wide-angle lens boasting an inverted telephoto configuration. Since 1935, Angenieux has been leading the pack in developing optimal cinematography lenses for the broadcast and film industries. The 16-40mm T2.8 PL (pictured) and 30-76mm T2.8 PL are lightweight lenses with 4K capacity, perfect for producing cinematic yet modern imagery. [Read more…]