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GoPro’s Sales Slipping; Restructure to Cut 7% of Workforce

January 13, 2016 By Eric Reagan

GoPro-HERO4-Session-is-Sad

GoPro announced today that its sales for the fourth quarter of 2015 were lower than expected even with an overall $435 million in revenue. GoPro noted that the lower revenue also reflects a $21 million reduction in price protection related charges due to dropping the HERO4 Session down to $199. [Read more…]

Filed Under: GoPro Tagged With: Business, GoPro, HERO4 Session, stock

 

Watch What Happens When You Ask Non-Creative Professionals to Work for Free

November 5, 2015 By Eric Reagan

Toronto advertising agency Zulu Alpha Kilo created this video to demonstrate how absurd it is for people to ask for the advertising industry to do spec work in hopes of getting more business. As described by AdWeek, “a guy approaches real men and women (not actors) in other businesses and asks them to provide him with a product or service for free, to see if he likes it before committing to more.”

While they are talking about advertising gigs, this 100% applies to other creative industries as well – including photographers. [Read more…]

Filed Under: Business Tagged With: Business, photography, work for free

How Much Should I Charge for My Photography?

September 12, 2011 By Eric Reagan

This is a great intro video to one of the most-asked questions in online photography discussions via Mark Wallace at Snap Factory via Adorama.

Filed Under: Photographers Tagged With: adorama, Business, mark wallace, Photographers, photography, pricing, snap factor

Grow Your Bottom Line and Increase Bookings

August 27, 2010 By Eric Reagan

The following post is by DigiLabs Pro General Manager, Stephanie Weber, who offers advice on how to increase bookings by leveraging your network.  Learn more about Stephanie and DigiLabs at the end of this post.

Portrait Sample Gallery

In an economy where every lead is a vital one, many professional photographers are ignoring their biggest sales force – their online networks of friends and professional contacts. This includes anyone from clients to vendors to fellow photographers, all of whom can be valuable marketing assets to pros. By leveraging your network with a few simple initiatives, shooters can become sellers and boost their bottom line. [Read more…]

Filed Under: Learn Tagged With: blogging, Business, facebook, Photographers, photography, social networking, twitter

10 Tips for Breaking into Commercial Magazine Photography

February 19, 2008 By Zach Matthews

The following post on commercial magazine photography is by Atlanta based photographer Zach Matthews. Learn more about him at the end of this post.

Every amateur photographer who’s ever flipped through a magazine has shared the same fleeting thought:  I could do this.  I am this good.  And who’s to say that’s wrong?  With the advent of digital image-making, cameras have become not just tools to record and describe, but tools that teach. The mean of photographic quality has skyrocketed in recent years, as a casual perusal of Flickr or a photography hobbyists’ board will immediately illustrate.  What, then, is holding amateur photographers back?  Why aren’t they selling images to magazines and commercial clients?  Why aren’t you?

The difference between a working professional and a dedicated amateur is fairly minimal these days, and it has a lot more to do with business decision-making than talent or equipment.  A number of important differences jump immediately to mind, however.  The way I see it, there are two types of professionals: full time, and everyone else (and by that, I mean you, too).  The full-time professional starves his way to the top.  Typically a full-time pro goes to photography school, where he learns darkroom techniques, film chemistry, light physics, and the hard, cold reality of living paycheck to paycheck for decades.  Most full-time pro photographers share one thing in common: they’re broke.  But not all.  A sizable population of working professionals make a living at photography, and they do it with the same business acumen necessary to operate as any entrepreneur.  They set up a shop, build a client list, hire employees, and above all, they shoot their tails off.

Full-time pros of my acquaintance in the outdoor photography world spend as much as 40 weeks a year in the field.  In my business, that’s in far-flung locations, involving international travel, injections, passports, broken gear, and hard deadlines.  It isn’t an easy job, and it’s a long climb to the top, but eventually these pros tend to top out and make a respectable living.

There’s only one problem: chances are, this isn’t you.  Full-time professional photographers won’t be reading this article; they know the route to success, they are logging their hours as we speak, and they’re aware of the rules of the game.  But here’s the question: would you really want to be a full-time pro?  What if you could have all the benefits, including international travel (for money), access to the best locations (for money) and the respect and praise of your peers, sometimes even for money, all while keeping your day job?  It’s not a bad option, is it? [Read more…]

Filed Under: Business, Learn Tagged With: Business, commercial, Learn, magazine, photography, professional, tips

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