This year, Sony has the largest stand at Photokina and will showcase Sony’s latest products from its digital imaging range. This is the first official public showcasing of the new flagship model – the Alpha A900, Sony’s 24.6 megapixel DSLR with full frame sensor – in Europe since its announcement. There will also be a selection of Sony’s new DSLR lenses with seminars held by professional photographers in the professional photo studio.

There will also be a chance to experience ‘Foam City’ – the Sony digital imaging ad which appeared across Europe earlier this year. A giant installation, a replica of Dade Courthouse in Miami (where the ad was filmed) with surrounding buildings, monorail train and terminal, has been built for the event. It will have five bubble machines and is designed by HotHouse IWG, a company which has previously worked on movie sets such as Batman and Nightmare Before Christmas.