Lexar has long-been “the other” memory card brand in the photography market. To photographers, Lexar and SanDisk have been akin to Nikon and Canon, as one of the two primary choices of reliable brands for memory cards.

As I walked through PhotoPlus 2017 today, I was surprised to see a Lexar booth. Recall earlier this year when parent company Micron said it was killing the consumer-oriented Lexar brand to focus on enterprise solutions for flash memory. [Read more…]