
ELPH ELEGANCE REIGNS SUPREME: CANON U.S.A. INTRODUCES TWO NEW DIGITAL ELPH CAMERAS THAT ARE THE EPITOME OF SUBSTANCE WITH STYLE, BACKED BY A PLETHORA OF POWERFUL FEATURES

LAKE SUCCESS, N.Y., August 20, 2007 – Canon U.S.A., Inc. today introduced two new compact PowerShot Digital ELPH Cameras – the top-of-the line 12.1-megapixel PowerShot SD950 IS Digital ELPH and the status-setting 8.0-megapixel resolution PowerShot SD870 IS Digital ELPH. Both cameras still have the alluring charm and color that keep them ahead of the aesthetic curve, but now they are also loaded with advanced features and functions, making them perfect for the trend-setting techie. For the consumer attending a sunny backyard soiree, a relaxing respite getaway or an electrifying night on the town, these two Digital ELPH cameras continue to hold court as the perfect combination of beauty and brains. Canon’s PowerShot Digital ELPH cameras verify the adage that you can never be too (feature) rich or too stylishly thin. [Read more…]



OPTICAL IMAGE STABILIZATION (OIS)
The feel is unmistakably one of reliability. Canon’s new PowerShot S5 IS digital camera ergonomic grip fits firmly into the hand and the ready-for-action rubberized grip cover offers a substantial sense of reassurance. From its fast shutter-speed capabilities – up to1/3200 sec. – to the new accessory Hot-Shoe that accommodates a variety of Canon EX-series Speedlite flashes, the PowerShot S5 IS digital camera is a technological bridge between Canon’s advanced point and shoot compact digital cameras and its entry-level digital SLR cameras. For those seeking still greater optical capabilities, Canon offers an optional 1.5x teleconverter, a .75x wide converter and a close-up lens.
Despite its rich repertoire of photo features, the PowerShot S5 IS digital camera measures a mere 4.6 inches long, 3.15 inches high and 3.06 inches wide and tips the scales at less than 16 ounces. In stores beginning in early July 2007, the PowerShot S5 IS digital camera kit includes four AA alkaline batteries, a 32MB SD memory card, a USB interface cable, a stereo AV cable for audio/video output, and a full suite of Canon’s latest software applications. The PowerShot S5 IS digital camera carries an estimated selling price of $499.99.