Sony’s Alpha camera line delivers the moxy that the camera market was lacking. Sony has spent years refining the system and gave us the first taste of what a full frame mirrorless camera could mean for photographers. For their part, photographers have responded with overwhelming support of the Sony A7 product line, along with healthy feedback that Sony actually embraces and integrates into subsequent products.
This cycle of innovation and refinement continues to pay dividends in the shrinking camera market. Through the first half of 2018, Sony has sold more full frame cameras in the US than any other manufacturer of interchangeable lens cameras (this stat includes DSLRs).* In fact, Sony full frame cameras made up 40% of the full frame market sales in the US. Sony’s full frame sales lead the country across both units and dollar value. [Read more…]
Sony has a new trade-in event for Alpha mirrorless cameras with up to $700 savings. The savings apply with a combo of instant savings and trade-in bonuses on the Sony A7R II, A7S II, A7R III and A9. Of course, you also get the actual trade-in value of your working, interchangeable lens camera. Check it out here at B&H Photo.
Sigma’s updated set of nine prime Art lenses for native Sony E-mount are now available and shipping. The lenses include Sigma’s new 70mm f/2.8 DG Macro and 105mm f/1.4 DG HSM lenses, along with seven existing lenses:
- Sigma 14mm f/1.8 DG HSM Art
- Sigma 20mm f/1.4 DG HSM Art
- Sigma 24mm f/1.4 DG HSM Art
- Sigma 35mm f/1.4 DG HSM Art
- Sigma 50mm f/1.4 DG HSM Art
- Sigma 85mm f/1.4 DG HSM Art
- Sigma 135mm f/1.8 DG HSM Art
The news of these new lenses broke back in March and I took a closer hands-on look at the new Sony versions of these Sigma lenses at NAB 2018 in April. You can check them all out and order them now here at B&H Photo.
These Sony versions have the same optics and overall construction of these popular lenses in the Canon/Nikon mount counterparts. However, the lens barrel is extended to make up for the additional flange distance required provide a native Sony E-mount.
Sony continues to make big runs at Canon and Nikon. With each new camera announcement, more and more eyebrows are raised to what Sony’s E-mount line is offering. The latest big move doesn’t come from Sony directly though.
Sigma gives a big nod to Sony with the announcement of 9 new lenses from its Art line for the Sony E-mount, which were previously limited to Canon EF and Nikon F mounts. The lenses include Sigma’s new 70mm f/2.8 DG Macro and 105mm f/1.4 DG HSM lenses, along with seven existing lenses: [Read more…]