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Lockeed Martin’s VR Bus Takes Kids on ‘Field Trip to Mars’

September 24, 2018 By Eric Reagan

VR is a tough cookie for storytelling. There are many obstacles to overcome before we get to mass adoption. Part of the problem is the viewer experience – with limited experiences tied to advanced hardware and VR goggles. It’s an isolated viewing experience. Much of the joy in consuming TV and movies is the group experience and VR just misses the mark when we can’t exchange a look or share a laugh with our friends and family as we watch.

In 2016, Lockheed Martin designed a one-of-a-kind VR experience by turning an ordinary school bus into a group VR experience. They used transparent HD displays combined with high-end computing hardware and built a VR experience using the Unreal software engine. Using the custom-built displays, the entire bus essentially became a giant VR headset. The bus’ motion mapped to the Mars video rendered in real time. Kids could look out their window or turn their head across the aisle to experience the Martian landscape in 360-degrees, while the real world inside the bus continued to exist.

The experience, led by ad agency McCann New York, won numerous advertising awards, including 19 Lions at the 2016 Cannes Lions festival. While Lockheed Martin continues to focus on getting humans from Earth to Mars, they’ve also cooked up a pretty great use-case and vision for the future of VR entretainement experiences.

Check out the longer BTS video below. [Read more…]

Filed Under: VR Tagged With: 360 video, vr

 

Kodak Unveils PIXPRO SP360-4K Action Camera

September 8, 2015 By Eric Reagan

Kodak PixPro SP360 4K

Kodak has unveiled a new version of its SP360 action camera. The Kodak PIXPRO SP360-4K camera features a 12MP sensor and a 360° lens for panoramic photo and video imagery. [Read more…]

Filed Under: kodak, VR Tagged With: 360 degrees, kodak, Pixpro, SP360-4K, vr

Is 360º Video and VR the Next Visual Media Boom?

March 17, 2015 By Eric Reagan

360-Video-and-Virtual-Reality-Next-Big-Thing

I’ll be honest, all of the recent 360º cameras haven’t really inspired me as I poured over the specs and read their press releases. However, I spent the better part of an evening last weekend looking at the Oculus Rift Virtual Reality Headset and watching far too many reaction videos from first time users. The more I look at Oculus Rift, the more I want one.

My personal favorite reaction video:

[youtube https://www.youtube.com/watch?v=Odax7F3tWhM&w=700]

Virtual Reality is on the cusp of being massively huge. It just needs a little push to make it explode. All of the experiences I have watched seem just a little too forced. The horror video game genre seems to me the most fitting for the experience but it is just not mainstream. [Read more…]

Filed Under: VR Tagged With: 360-degree, virtual reality, vr

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