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Lockeed Martin’s VR Bus Takes Kids on ‘Field Trip to Mars’

September 24, 2018 By Eric Reagan

VR is a tough cookie for storytelling. There are many obstacles to overcome before we get to mass adoption. Part of the problem is the viewer experience – with limited experiences tied to advanced hardware and VR goggles. It’s an isolated viewing experience. Much of the joy in consuming TV and movies is the group experience and VR just misses the mark when we can’t exchange a look or share a laugh with our friends and family as we watch.

In 2016, Lockheed Martin designed a one-of-a-kind VR experience by turning an ordinary school bus into a group VR experience. They used transparent HD displays combined with high-end computing hardware and built a VR experience using the Unreal software engine. Using the custom-built displays, the entire bus essentially became a giant VR headset. The bus’ motion mapped to the Mars video rendered in real time. Kids could look out their window or turn their head across the aisle to experience the Martian landscape in 360-degrees, while the real world inside the bus continued to exist.

The experience, led by ad agency McCann New York, won numerous advertising awards, including 19 Lions at the 2016 Cannes Lions festival. While Lockheed Martin continues to focus on getting humans from Earth to Mars, they’ve also cooked up a pretty great use-case and vision for the future of VR entretainement experiences.

Check out the longer BTS video below. [Read more…]

Filed Under: VR Tagged With: 360 video, vr

 

RED Hydrogen Smart Phone Launching Soon; Hands-On Video

May 22, 2018 By Eric Reagan

It was nearly a year ago that we got our first tease of the RED Hydrogen One smartphone. The Verge is now reporting that the Android-based phone will be coming to AT&T and Verizon this August (It was previously planned for a Q1 release). [Read more…]

Filed Under: Mobile, RED Tagged With: 3d, AR, holograph, holographic display, Hydrogen One, red, smartphone, vr

CES 2018 Photo Gear Roundup

January 12, 2018 By Eric Reagan

This week is CES 2018 in Las Vegas and there were several new photography products unveiled earlier this week. Below is a short overview and thoughts on some of the key gear. [Read more…]

Filed Under: Gear Tagged With: 180-400mm, 360, 3d, 4k, A6300, camcorder, Canon, CES 2018, DJI, G-Technology, gimbal, Godox, hard drive, lacie, Nikon, Osmo 2, Panasonic, printer, Rokinon, Ronin-S, RX0, sandisk, Sony, SSD, vr, Vuze

First Look at the RED Hydrogen One Holographic Smartphone

August 4, 2017 By Eric Reagan

MKBHD posted an exclusive first look and hands-on with the RED Hydrogen One smartphone (embedded above). What we got about a month ago were incredible feature bulletpoints and a single rendered image of the phone. Now, we are getting to see quite a bit more in this video with a full mockup of what the phone should look like when comes to market.

What we don’t see is what exactly the holographic display looks like. We see Marques’ reaction and he seems to be impressed. However, the device he’s viewing is much larger than the compact mockup he’s holding at the beginning of the video. According to Marques, RED expects to have a working prototype to show off in the next couple of months.

Filed Under: RED Tagged With: 3d, AR, holograph, holographic display, Hydrogen One, red, smartphone, vr

RED Hydrogen One is a $1,200 Smartphone with a “Holographic” Display

July 6, 2017 By Eric Reagan

RED has announced the Hydrogen One smartphone, touting it as “the world’s first holographic media machine.”  [Read more…]

Filed Under: Mobile, RED Tagged With: 3d, AR, holograph, holographic display, Hydrogen One, red, smartphone, vr

Canon MREAL Mixed Reality Hands-On

September 14, 2015 By Eric Reagan

Canon MREAL Mixed Reality System-8

Canon showed off its next-gen MREAL concepts at the Canon Expo in New York last week. There were several demo options to check out – from car interiors and exteriors to technical repair walkthroughs. [Read more…]

Filed Under: Canon Tagged With: Augmented Reality, Canon, Canon Expo, Canon Expo 2105, Mixed Reality, MREAL, virtual reality, vr

Kodak Unveils PIXPRO SP360-4K Action Camera

September 8, 2015 By Eric Reagan

Kodak PixPro SP360 4K

Kodak has unveiled a new version of its SP360 action camera. The Kodak PIXPRO SP360-4K camera features a 12MP sensor and a 360° lens for panoramic photo and video imagery. [Read more…]

Filed Under: kodak, VR Tagged With: 360 degrees, kodak, Pixpro, SP360-4K, vr

Is 360º Video and VR the Next Visual Media Boom?

March 17, 2015 By Eric Reagan

360-Video-and-Virtual-Reality-Next-Big-Thing

I’ll be honest, all of the recent 360º cameras haven’t really inspired me as I poured over the specs and read their press releases. However, I spent the better part of an evening last weekend looking at the Oculus Rift Virtual Reality Headset and watching far too many reaction videos from first time users. The more I look at Oculus Rift, the more I want one.

My personal favorite reaction video:

[youtube https://www.youtube.com/watch?v=Odax7F3tWhM&w=700]

Virtual Reality is on the cusp of being massively huge. It just needs a little push to make it explode. All of the experiences I have watched seem just a little too forced. The horror video game genre seems to me the most fitting for the experience but it is just not mainstream. [Read more…]

Filed Under: VR Tagged With: 360-degree, virtual reality, vr

Sigma Ordered to Pay Nikon 1.5 Billion Yen for VR Patent Infringement

March 17, 2014 By Eric Reagan

Sigma 24-105mm f4-2

We are finally seeing results from a lawsuit that Nikon filed against Sigma in May 2011. A judgment was issued against Sigma last month in Tokyo District court, which awarded 1.5 billion Yen to Nikon (close to $15M USD).

The dispute centers a number of Sigma lenses using vibration reduction technology. Nikon originally sought the equivalent of close to $150M USD; however, the judgment stated that the damages was equivalent to 15% of the profits of the violating products earned by Sigma, cutting damages down from the max profits of 10.1 billion Yen.

This has to be quite the blow to Sigma. The company has been a roll lately with awesome lenses like the 24-105mm f/4 OS and 18-35mm f/1.8 lenses. Hopefully, Sigma’s operations won’t be negatively affected in a manner that would delay future lens releases and Sigma’s momentum will continue to gain traction as a solid third-party lens maker.

[via Nikon Rumors]

Filed Under: Legal, Nikon, Sigma Tagged With: lawsuit, Legal, lens, Nikon, patent, Sigma, vr

Nikon 70-200mm f/4 VR Lens Coming Next Week?

October 18, 2012 By Eric Reagan

The Nikon version of the famous 70-200mm f/4L IS from Canon is expected to arrive next week – just in time for PhotoPlus 2012.  Nikon Rumors received word that the lens will be the first to feature Nikon’s next-gen VR system.

Given that the Canon equivalent runs $1350 at retail, I’d say that would be a good starting point to look toward for the Nikon lens – possibly up to $1400 or $1500.

Stay tuned for all the news from PhotoPlus next week.

Filed Under: Nikon Tagged With: 70-200mm f/4, lens, nikkor, Nikon, nikon rumors, PhotoPlus 2012, vr

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