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Lockeed Martin’s VR Bus Takes Kids on ‘Field Trip to Mars’

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VR is a tough cookie for storytelling. There are many obstacles to overcome before we get to mass adoption. Part of the problem is the viewer experience – with limited experiences tied to advanced hardware and VR goggles. It’s an isolated viewing experience. Much of the joy in consuming TV and movies is the group experience and VR just misses the mark when we can’t exchange a look or share a laugh with our friends and family as we watch.

In 2016, Lockheed Martin designed a one-of-a-kind VR experience by turning an ordinary school bus into a group VR experience. They used transparent HD displays combined with high-end computing hardware and built a VR experience using the Unreal software engine. Using the custom-built displays, the entire bus essentially became a giant VR headset. The bus’ motion mapped to the Mars video rendered in real time. Kids could look out their window or turn their head across the aisle to experience the Martian landscape in 360-degrees, while the real world inside the bus continued to exist.

The experience, led by ad agency McCann New York, won numerous advertising awards, including 19 Lions at the 2016 Cannes Lions festival. While Lockheed Martin continues to focus on getting humans from Earth to Mars, they’ve also cooked up a pretty great use-case and vision for the future of VR entretainement experiences.

Check out the longer BTS video below. [Read more…]

 

First Look at the RED Hydrogen One Holographic Smartphone

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MKBHD posted an exclusive first look and hands-on with the RED Hydrogen One smartphone (embedded above). What we got about a month ago were incredible feature bulletpoints and a single rendered image of the phone. Now, we are getting to see quite a bit more in this video with a full mockup of what the phone should look like when comes to market.

What we don’t see is what exactly the holographic display looks like. We see Marques’ reaction and he seems to be impressed. However, the device he’s viewing is much larger than the compact mockup he’s holding at the beginning of the video. According to Marques, RED expects to have a working prototype to show off in the next couple of months.

Is 360º Video and VR the Next Visual Media Boom?

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360-Video-and-Virtual-Reality-Next-Big-Thing

I’ll be honest, all of the recent 360º cameras haven’t really inspired me as I poured over the specs and read their press releases. However, I spent the better part of an evening last weekend looking at the Oculus Rift Virtual Reality Headset and watching far too many reaction videos from first time users. The more I look at Oculus Rift, the more I want one.

My personal favorite reaction video:

[youtube https://www.youtube.com/watch?v=Odax7F3tWhM&w=700]

Virtual Reality is on the cusp of being massively huge. It just needs a little push to make it explode. All of the experiences I have watched seem just a little too forced. The horror video game genre seems to me the most fitting for the experience but it is just not mainstream. [Read more…]

Sigma Ordered to Pay Nikon 1.5 Billion Yen for VR Patent Infringement

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Sigma 24-105mm f4-2

We are finally seeing results from a lawsuit that Nikon filed against Sigma in May 2011. A judgment was issued against Sigma last month in Tokyo District court, which awarded 1.5 billion Yen to Nikon (close to $15M USD).

The dispute centers a number of Sigma lenses using vibration reduction technology. Nikon originally sought the equivalent of close to $150M USD; however, the judgment stated that the damages was equivalent to 15% of the profits of the violating products earned by Sigma, cutting damages down from the max profits of 10.1 billion Yen.

This has to be quite the blow to Sigma. The company has been a roll lately with awesome lenses like the 24-105mm f/4 OS and 18-35mm f/1.8 lenses. Hopefully, Sigma’s operations won’t be negatively affected in a manner that would delay future lens releases and Sigma’s momentum will continue to gain traction as a solid third-party lens maker.

[via Nikon Rumors]

Nikon 70-200mm f/4 VR Lens Coming Next Week?

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The Nikon version of the famous 70-200mm f/4L IS from Canon is expected to arrive next week – just in time for PhotoPlus 2012.  Nikon Rumors received word that the lens will be the first to feature Nikon’s next-gen VR system.

Given that the Canon equivalent runs $1350 at retail, I’d say that would be a good starting point to look toward for the Nikon lens – possibly up to $1400 or $1500.

Stay tuned for all the news from PhotoPlus next week.