PMA has rebranded its annual photo tradeshow event as CliQ.  So, we’ll be referring to what was previously known as “PMA 2011” as “CliQ 2011” going forward – although, you’ll have to excuse me if I mess up the letter casing on CliQ from time to time.  (They don’t really think of the editors at the keyboard, do they?)

I think Jeff Revell over at PhotoWalkPro has a pretty good perspective on this rebranding, which is worth a read if you’re interested in the nuts and bolts of this type of thing.

For those looking for the official line, you can read the press release below. [Read more…]