We’ve all seen the before and after photos that plague online advertising. These photos are often part of ads that proclaim the latest and greatest fitness craze or weight loss pill. In the above video, BuzzFeedBlue shows just how easy it is to fake these photos using nothing more than some lighting and posing changes.
While there are certainly things you can do to enhance a physique for the after photo (e.g., lift weights, cardio and eat healthier), much of the presentation still relies on the professional eye of the photographer.
[h/t Jayson]
