Canon has developed a new Picture Style for EOS HDSLRs called the Video Camera X Series Look. The Picture Style is designed to mimic Canon’s X-series camcorders and offers lower saturation and contrast for more latitude when grading footage from your Canon 5D Mark III, 7D, 1D X and other EOS cameras.
This is an official Canon Picture Style, unlike the Technicolor CineStyle, which has otherwise met with Canon’s approval but is not an official Canon Picture Style.
The Video Camera X Series Look Picture Style can be downloaded from Canon’s website and installs to your Canon DSLR via EOS Utility v. 2.6 or later.