Digital Camera News, Reviews and Tips
While Canon’s booth was huge at PMA 2009, the biggest new camera present was actually quite small – the PowerShot SX1 IS. Fortunately, Canon had several pre-production models on display for attendees to fondle handle. The new (for US shooters) 10MP superzoom camera handles almost exactly like the junior-spec’d PowerShot SX10 IS, with the exception of the a slightly larger LCD screen. [Read more…]
The Pretec 666x CF cards, also known as Satan’s memory cards, are capable of transfer speeds of 100MB per second. More details and specs are in the press release below. And, yes, the Satan bit was a joke. [Read more…]
Along with the LUMIX GH1 camera, Panasonic has also introduced two new Micro Four Thirds lenses – the LUMIX G Vario HD 14-140mm f/4-5.8 MEGA OIS and LUMIX G Vario 7-14mm f/4 Asph. lenses. Designed for use with the Panasonic LUMIX G1 and G1H, these lenses cover an equivalent focal length of 28-280mm and 14-28mm, respectively, on a full frame camera.
More details and images below. [Read more…]
The Panasonic LUMIX GH1 is the next step in the Micro Four Thirds digital camera system. The GH1 is a 12.1 megapixel camera which accepts Micro Four Thirds lenses, along with other Four Thirds lenses when using a special adapter. The GH1 improves on the popular G1 by offering full 1080p video at 24fps.
Panasonic GH1 Hands-On at PMA 2009
A fine performer, it’s smaller/lighter and more elegant than a DSLR or a camcorder. This Interchangeable Lens Camera also offers some unique features and provides much faster autofocus than most DSLRs can in Live View.
For those who love gadgets and the folks looking to buy a video camera that also captures still images, the Panasonic Lumix GH1 was designed for you.
There’s no perfect camera – but if you want a combocam, this one is a very solid choice and so far, my favorite when compared against the Nikon D300S, the Canon 5D MK II and the Nikon D90.
With the availability of the Panasonic Lumix DMC-GH1, we seem to get one step closer to what could be called a versatile camera system.
The GH1 is compact, elegant, well-built and captures great images. And it does that by turning the traditional DSLR world on its head.
Overall performance for still shooting was as we expected on the basis of our tests on the Lumix DMC-G1. In adequate lighting, the contrast-based AF system was fast and generally accurate for shooting stills but AF lag became noticeable when light levels dropped and it took almost a second to find focus in many night shots.
We said the same of the G1, but it bears repeating: Panasonic has hit on a good combination that makes us appreciate the original mission of Four Thirds, which was to produce smaller cameras and smaller optics while achieving higher optical quality.
If you’re looking for high-definition video in a DSLR format, then the Panasonic GH1 is easily your best choice. The ability to continuously auto-focus during recording simply isn’t offered by the likes of the Canon EOS 500D or Nikon D5000, which force the user to manually focus.
If you’re looking for a compact, interchangeable lens camera that can record movies in Full HD, then then Panasonic DMC-GH1 is the only game in town (yes, the Canon EOS-5D Mark II can do it too, but it’s not in the same class).
If you’re willing to pay a premium to be on the cutting edge of digital photography and video, and as long as you don’t shoot sports or in dark venues, then you’ll likely love the Panasonic Lumix DMC-GH1.
Las Vegas, NV (March 3, 2009) – Panasonic today introduced the DMC-GH1, the newest member of the company’s revolutionary LUMIX G Micro System – a new digital interchangeable lens camera system that delivers professional-level features and performance in a compact and easy-to-use camera body.
Compatible with the Micro Four Thirds System standard, the new LUMIX GH1 features advanced video photography functions, such as the ability to record High Definition (HD) AVCHD 1080p/24p video.* In addition, the new LUMIX GH1 comes with a newly developed long-zoom interchangeable lens – the LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. This lens was specifically designed to support HD movie recording and features a silent motor and continuous auto focusing (AF) capability; two features which distinguish the LUMIX GH1 from DSLRs that offer HD video recording capabilities.
“Photographers of all levels – professionals, amateurs and beginners – will be stunned by the range of creative possibilities that the LUMIX GH1 creates in the world of high-quality photography and HD video. Users will be equally amazed by the camera’s easy-to-use design and small size,” said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “Beyond its creative potential, the LUMIX GH1, a sister product to the award-winning LUMIX G1, is also innovative and differentiates itself from the pack by recording High Definition video with continuous AF, an indispensable feature for practical video recording.”
In late 2008, Panasonic redefined the traditional DSLR category with its launch of the Panasonic LUMIX G1 – a digital, interchangeable lens camera system that takes the radical step of eliminating the large, internal mirror structure that is currently contained in all traditional DSLR cameras. This innovation allows for dramatically smaller camera body and lens sizes and permits many new, advanced consumer features such as LUMIX G1 “Live View Finder”. With its 2008 launch, the LUMIX G1 achieved several honors, including:
The new LUMIX GH1 provides cutting-edge video recording features, including the ability to record high-resolution full HD (1920 x 1080) video at 24 fps or smooth HD video (1280 x 720) movie at 60 fps using an AVCHD format (MPEG-4/H.264). The AVCHD format provides the important benefit of doubling the HD quality recording time compared with Motion JPEG. The LUMIX GH1 hosts a dedicated video record button on the back of the camera which lets users instantly start recording videos, even while shooting still photos – removing the fear of potentially missing a must-see video moment. The LUMIX GH1 also records video in high-quality stereo sound via Dolby Digital Stereo Creator, the global standard of audio recording. An optional stereo microphone (DMW-MS1) is also available to achieve a more intensive sound recording experience. Finally, a convenient Wind Cut function is provided to help to block out distracting video background noise.
Like the LUMIX G1, the LUMIX GH1 features the Live View Finder system which enables something that simply is not possible with conventional DSLR cameras – the ability to preview the effects of camera settings (e.g., exposure, aperture, shutter speed) before taking the photo. This helps take the guesswork out of the camera setting process and helps users ensure that every photo they capture comes out exactly as they envisioned.
The brilliant 1,440,000-dot equivalent Live View Finder system can also display information settings that a user can see without removing their eyes from the subject. Furthermore, a built-in eye sensor automatically switches on the viewfinder when the user looks into it, then switches it off and turns on the swivel 3.0-inch large 460,000-dot high-resolution LCD when the user looks away from the viewfinder. The 60-frames-per-second Live View is made possible by the Live MOS sensor, which takes real-time signals directly from the image sensor and sends them continuously to the LCD. Both the Live View Finder and LCD provide a 100% field of view – allowing the user to accurately frame and compose a shot from most any position.
The LUMIX GH1 kit lens – the LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. -provides a broad focal length range of 28-280mm (35mm camera equivalent) and supports continuous AF using the contrast AF system for both photo and movie capture. The low-noise lens design also seamlessly supports video recording by minimizing the mechanical sound generated by AF/AE actions.
At the core of the LUMIX GH1 lies a newly developed 12.1-megapixel high speed Live MOS sensor and Venus Engine HD, which features twin CPUs for outstanding processing capabilities. The Live MOS sensor is capable of high-speed readout over four channels to be compatible with full-HD movie recording. This sensor is also advantageous for photo recording with a high signal-to-noise ratio thanks to the new circuit structure that is unaffected by the noise generated in each of the circuits. This results in crisp photos – even those taken at high ISO levels. The multi-aspect type sensor allows users to take photos in 4:3, 3:2 or 16:9 aspect ratios with the same angle of view. The Venus Engine HD is also energy efficient, supporting long periods of AVCHD video recording on a single battery charge.
In addition to the digital camera’s HD video recording capability, the DMC-GH1 features the LUMIX Creative Movie mode which lets the user manually set the shutter speed and aperture, making their videos more creative and representative of their own personal video style preference. Changing the shutter speed gives the videos a special look, particularly suitable for shooting fast-moving subjects. Controlling the aperture is convenient when there are several subjects at varying distances, so the user can focus on the foreground and blur the background – or vice versa.
While the LUMIX DMC-GH1 has cutting-edge still image and video capture features, the LUMIX GH1 is also incredibly easy-to-use, thanks to Panasonic’s iA (Intelligent Auto) mode** – a user-friendly setting made popular in the LUMIX line of digital point-and-shoot camera products. Panasonic’s iA mode is a suite of technologies which engage automatically (no settings needed). The latest addition to the iA suite of features is Face Recognition, a feature that directs the camera to prioritize focus and exposure on a specific face that that the user had previously registered in the camera.*** This invaluable function makes it especially easy to take sharp and beautifully exposed images of things the user values most in their photos – the user’s friends and family.
Panasonic’s iA mode offers other innovative features which help deliver consistently outstanding photos: O.I.S. (Optical Image Stabilization) to help reduce blurring from hand-shake; Intelligent ISO Control to help limit motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken; AF Tracking that lets the camera lock onto any subject and keep it in focus even if it moves; Intelligent Exposure which optimizes the exposure for each part of an image, preventing blocked shadows and blown highlights, and helps ensure that gradation and details are reproduced beautifully; and Intelligent Scene Selector which automatically detects the five most common shooting situations – Portrait, Night Portrait, Scenery, Night Scenery and Close-up – and switches to the appropriate Scene mode.
Best of all, the benefits of Panasonic’s iA mode extend to motion image recording on the DMC-GH1. For example, the LUMIX GH1 motion iA includes O.I.S. and Face Detection, which automatically detects a face in the frame and adjusts focus, exposure, contrast, and skin complexion. Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting as conditions change to prevent blown highlights and blocked shadows. Intelligent Scene Selector automatically switches between Normal, Portrait, Close-up, Scenery, and Low Light modes according to the environment.
The Contrast AF system adopted by the LUMIX GH1 is accurate, easy-to-use and fast. Users can choose from a wide range of AF modes, including multiple-area AF with up to 23 focus areas, 1-area AF with a selectable focus area, Face Detection, and AF Tracking. To help keep the images free of spots from dust and particles, the Supersonic Wave Filter dust reduction system helps prevent foreign contaminants from adhering to the image sensor.
After users capture their images using the LUMIX GH1, it’s easy for them to enjoy their photos or HD videos immediately on a large-screen Panasonic VIERA® high-definition television. All that is required is to remove the SD Memory Card from the LUMIX GH1 and insert it into the VIERA Image Viewer (SDHC/SD Memory Card slot) located in the VIERA HDTV or in the Panasonic Blu-ray disc player. Alternatively, an optional mini HDMITM cable is available to output the images from the LUMIX GH1 directly to the Panasonic HDTV via VIERA LinkTM. Then, using the VIERA HDTV’s remote control, users can take advantage of the LUMIX GH1’s advanced playback and slideshow features.
In addition to the new LUMIX G lenses, the DMC-GH1 and LUMIX G Micro System is compatible with any interchangeable lens that complies with the Four Thirds standard.**** This gives users access to the entire range of Four Thirds lenses. Additional Micro Four Thirds lenses will be announced in the future, giving users a large, diverse line of high-performance lenses to add to their photographic toolboxes. With the LUMIX G Micro System and the growing assortment of lenses becoming available, the creative possibilities are endless.
The LUMIX DMC-GH1 is a system camera with a wide variety of options to choose from to match a wide range of shooting situations and styles. Accessories compatible with the LUMIX G Micro System include: External Flash: DMW-FL220(GN22) / DMW-FL360(GN36) / DMW-FL500(GN50); PL Filter: DMW-LPL62; ND Filter: DMW-LND62 (New); MC Protector: DMW-LMCH62; Mount Adapter: DMW-MA1; Stereo Microphone: DMW-MS1 (New); Battery Pack: DMW-BLB13; DC Cable: DMW-DCC3; Soft Cases: DMW-CG1, DMW-CG2 (New); Soft Bag: DMW-BAG1; Shoulder Strap (Stylish) DMW-SSTG1-A/C/R/K(New); Shoulder Strap (Woven) DMW-SSTG2-W; Shoulder Strap (Leather) DMW-SSTG3-T; Remote Shutter: DMW-RSL1.
For more information about the DMC-GH1 and all of Panasonic’s LUMIX G Micro System accessories, please visit www.panasonic.com/lumix.
*Full-HD (1920 × 1080) movies are output by the image sensor at 24p (NTSC)/25p (PAL), and recorded at 60i (NTSC)/50i (PAL). HD (1280 × 720) video is output and recorded by the image sensor at 60p (NTSC)/50p (PAL).
** Some functions in iA mode will not be available depending on the lens to attach.
***Turn Face Recognition item ON and register the person with full-face portrait on the shooting menu in advance. Recognition performance varies greatly depending on shooting conditions, i.e., according to factors such as angles, facial expression and lighting, so operation under all conditions cannot be guaranteed. Because the camera searches for faces that are similar to registered faces, there are cases where the faces are not correctly recognized when the registered image and the shooting image varies greatly. When facial characteristics are similar, particularly between parents and their children or brothers and sisters, the camera may not distinguish the faces.
****Some functions on DMC-GH1 are not available depending on the lens that is attached
About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is honored to support OUR PLACE – The World’s Heritage, a project that will create the world’s largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images.
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GE has released 9 new point and shoot cameras touting at least 9 megapixels and featuring bells and whistles such as a touch screen LCD, panoramic shooting modes and a waterproof version. The cameras have a very “me too” kind of feel in an industry that is crowded with multiple models from the big, established companies. Sorry, but nothing really makes them stand out from the huge crowd. Additional details are below. [Read more…]
Sony revealed in its press conference on March 2, 2009 that it will be introducing 6 new lenses for its Alpha line of DSLRs. The above image was taken from a product slide show at the press conference.
The new lenses, pictured above, are as follows:
Hopefully, we’ll have more details on these lenses later in the week. Stay tuned.
Today, several companies showed off their products at the PMA Sneak Peek, an event for press attendees. In this post, I’ll provide a brief roundup of some of the highlights for me. [Read more…]
Sony may have just redefined point and shoot cameras with the new Cyber-shot HX1. The first feature that sticks out to me is the inclusion of a 9.1 megapixel sensor. I give a big kudos to Sony for sticking with a reasonable megapixel count and making the most of those pixels.
The HX1 packs a couple of features that many have tried and few, if any, point and shoots have done well. First, is 10 fps frame rate at the full 9.1 megapixels. This is truly incredible frame rate that actually works very well in this compact superzoom camera.
Next up, is Sweep Panorama mode. This mode allows you to hold the camera and pan from side to side while the HX1 captures its image. The result? Simply amazing. I’ll have more on this feature later in a hands-on preview, but Sony really nailed it.
The Sony Cyber-shot HX1 should be available in April 2009 for $499.99. Check availability on Amazon.com.
More details below.
Photography Bay (hands-on)
It’s not everybody’s camera. However, anyone that is looking for a super zoom point and shoot camera should have the HX1 near the top of a rather short list. The killer features, like Sweep Panorama and 10 fps, will be enough to seal the deal for some.
Right out of the box you can get great results with the 20x optical zoom Sony G lens coupled to an Exmor CMOS sensor with sensitivity to ISO 3,200 using Programmed Auto, intelligent Auto, or Easy mode.
Having a long zoom on a snappy camera with almost all the controls you desire made for a very pleasant shooting experience – so much so that we were reluctant to give the camera back!
Autofocusing was generally fast and accurate, although low light levels initiated minor hunting. The special shooting modes (Sweep Panorama, Handheld Twilight and Anti Motion Blur) were fun to use, although they did restrict many shooting controls.
Sony’s Cyber-shot DSC-HX1 is a powerful super-zoom camera with some pretty unique features that allow it to stand out from the crowd.
The Cyber-shot HX1 indeed lives up to part of its hype – the camera handles quite well and has good build quality, there’s full manual controls and good battery life… and it looks REALLY close to a digital SLR.
The Cybershot DSC HX1 can handle most situations very well. Purple fringing can be an issue where light, such as from the sun, catches the edge of light coloured objects.
If you’re sticking to small prints and like all the unique features that the HX1 offers, then it’s worth a look. Those of you who’ll be making large prints or viewing the images on your computer may want to look at another super zoom model.
For some people the versatility of the wide zoom range, the ultra-fast continuous shooting speeds, the unique shooting modes and the convenience of having a HD video camera and stills camera in one package will be extremely attractive.
LAS VEGAS (PMA #F171), March 2, 2009 – Sony is spotlighting its first digital still camera to feature sweep panorama technology here at the Photo Marketing Association confab. The new HX1 Cyber-shot model can take 224-degree panorama shots in one easy press-and-sweep motion.
It is also the company’s first Cyber-shot camera to use the exclusive 1/2.4-inch Exmor™ CMOS sensor technology. This technology allows it to achieve burst speeds of 10 frames per second at full 9.1 megapixel resolution in continuous burst mode.
Setting it apart from most digital still cameras, which use an electronic shutter to achieve high speed, the HX1 unit has a mechanical shutter that helps reduce distortion when shooting a moving subject.
Compared to images shot with traditional sensors, the HX1 model takes clearer images with about 50 percent less noise when in handheld twilight or anti-blur modes. It is also the first Cyber-shot camera to include a Sony G lens and 1080p HD movie clip recording capabilities.
“Traditional CMOS sensor technology provides higher shutter speeds, but we are using what we call an Image3 system that combines the best image, sensor and processor,” said Karim Noblecilla, senior product marketing manager in Sony Electronics’ Digital Imaging Division. “By combining this sensor with a high-quality Sony G lens and powerful BIONZ™ processor, we are able to create solutions beyond fast speed that helps consumers get better pictures.”
Incorporating on-chip A/D conversion, which minimizes image degradation that can occur during analogue processing, Noblecilla said the Exmor CMOS sensor delivers outstanding images, reduces noise and can continuously shoot at a high speeds.
Compared to cameras with traditional sensors, the HX1 model has two scene modes that significantly reduce noise. Using the high-speed shutter Exmor CMOS sensor technology, the new model takes six shots within a fraction of a second. Combined with the power of the BIONZ imaging processor, it immediately superimposes them into one picture. The camera calculates the position of objects in each frame and composes the sharpest picture possible, resulting in clearer, sharper images.
The two modes that use this functionality include hand-held twilight and anti-motion blur. For difficult shots in low light, the hand-held twilight mode results in clearer and sharper pictures without the need of a tripod. Anti-motion blur uses High ISO to reduce blur especially in dimly lit environments.
To reduce blur, the camera detects if a person or object is moving, or if the camera is shaking, which is likely when taking a telephoto shot. When it superimposes the images, the camera captures the moving subject or object from one of the six shots. It takes, combines and composes the rest of the image using the six shots. This reduces blur on the main subject and results in a sharp, clear background.
Capturing wide landscapes, church spires or skyscrapers is as easy as “press and sweep.” Sweep panorama mode lets you reach beyond the traditional wide-angle lens and capture breathtaking shots. With wide and ultra-wide settings and horizontal or vertical directions, sweep panorama mode can take up to 224-degree horizontal or 154-degree vertical shots.
Using the fast-speed Exmor CMOS sensor, the camera continuously shoots full-resolution images at a high speed. Using the BIONZ imaging processor, it automatically stitches the pictures together to create one stunning panoramic photo. The maximum resolution is 7152 x 1080 (ultra wide horizontal).
“This panorama mode is so seamless that it removes the guess work,” Noblecilla said. “The camera indicates where you are in the degree range, so you know how wide you can shoot and stitches the photos automatically. It calculates and aligns pictures for you without using additional software.”
The HX1 camera captures movie clips in 1080p HD resolution, and a built-in stereo microphone records crisp, clear audio. The camera’s wide 20x optical zoom is also available while shooting.
When set to HD movie, it records at 30 frames per second (1440 x 1080). The camera uses the high-quality, high-compression MPEG4 AVC/H.264 format. Other recording options include standard-definition video and VGA.
The camera also has HDMI™ connectivity via supplied HDMI accessory (cable not included) so images can be shared in high definition on an HD television set. MPEG4 AVC video recording allows you to view footage on a PC and upload it to the Web.
The Sony G lens is optimized to complement the advanced image sensors and image processing technology in Sony’s cameras. The HX1 camera features a 28-560 millimeter f/2.8-5.2 wide-angle lens with 20x telephoto range. With the combination of this G lens and sweep panorama mode, the camera can cover almost any telephoto and wide angle need.
Containing a six-blade aperture, the G lens produces beautifully defocused backgrounds with a soft, natural feel. A-spherical lens elements and elements made from extra-low dispersion glass combine to minimize chromatic aberration common to high-magnification lenses.
Like many of Sony’s new cameras this year, the HX1 model has the convenient and powerful intelligent auto mode, which combines Intelligent Scene Recognition (iSCN), Optical SteadyShot™ and face detection technologies. It recognizes scenes and lighting conditions within one-thirtieth of a second, and then changes settings. This produces clearer images with more natural skin tones, reduced red-eye, fewer closed-eye shots and less overall blur without compromising image quality.
The iSCN feature detects up to eight scenes and automatically changes settings that will apply to the scene or lighting conditions. With the iSCN Advance feature, the camera takes a second shot when low or backlight is detected, letting users choose the best picture.
With face detection technology, the camera will adjust the flash, focus, exposure and white balance producing more natural skin tones and reducing red-eye. Face motion detection identifies a moving subject and adjusts the ISO to minimize blur. In conjunction with iSCN, the camera takes two pictures simultaneously and saves the one in which the eyes are the least closed.
A new selected-face memory function registers one face (selected by the user) as the main face and adjusts focus, exposure, flash and white balance accordingly. The camera remembers the face every time that face shows in the frame.
Additionally, the camera comes with Smile Shutter technology that helps capture a smile the moment it happens and dynamic range optimizer (DRO) technology that adjusts for contrast.
The Cyber-shot DSC-HX1 camera will be available in April for about $500 and pre-sales will start in March. The camera and a range of accessories will be available online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.
I just confirmed from Nikon at PMA what we all were beginning to believe. There will, in fact, be no new DSLRs from Nikon at PMA.
That means the rumors for the Nikon D5000, D65 and D400 were bogus rumors . . . as far as PMA releases are concerned. We’ll be keeping the ears to the ground though for possible Summer 2009 DSLR releases.
As noted yesterday, Nikon is really pushing the success of the D700, among its other DSLRs.
The Pentax X70 is a 12 megapixel point and shoot camera with a 24x optical zoom range. It also features a 2.7″ LCD and captures HD 720p at 15fps, or standard-def at 30fps.
Priced at $399.95, it should be available in April 2009. Check availability on Amazon.com.
Overall image quality is good, but with certain limitations. The 24x zoom lens has a focal length range equivalent to 26-624mm, and at the wide angle end it does produce quite significant distortion, however its edge to edge sharpness is very good.
Most ultrazooms are running at this same price point, and most have fared considerably well on this site, but the X70 is a great camera that offers a lot of control similar to a DSLR. Not only can the X70 take you from extreme wide-angle to super telephoto with one lens, it does so with the ability to take control of nearly every aspect of shooting.
GOLDEN, CO. (March 2, 2009)…PENTAX Imaging Company has announced the PENTAX X70 Megazoom digital camera featuring a high magnification 24X optical zoom lens with wide-angle to super-telephoto coverage housed in a highly portable, compact, lightweight body. With 12 megapixels, SLR-like styling and flexible exposure modes, the PENTAX X70 is a true bridge between compact digital cameras and digital SLRs. The X70 is the ideal camera for the intermediate to advanced shooter who wants to step up in form and function from digital compact offerings without the size, weight, and expense of a true DSLR camera. The X70 offers photographers the ease-of-use of a compact camera with powerful shooting options traditionally found on a DSLR, such as aperture/shutter priority and metered manual modes, true hardware sensor-movement Shake Reduction, fast operation, and a high quality zoom lens. This new model performs superbly and effortlessly in a variety of photographic situations from casual day-to-day snapshots to travel and sports photography.
Also announced is the smc PENTAX DA 15mm F4 ED AL Limited ultra wide-angle lens for PENTAX Digital SLR Cameras. This latest model in PENTAX’s acclaimed Limited Lens series inherits all the attributes of this renowned product line including high quality image reproduction and high grade aluminum lens barrel finish, while providing users with a unique ultra wide-angle perspective. The lens will ship in April 2009 for $649.95 USD, while the PENTAX X70 will ship in April 2009 for $399.95 USD.
Within a compact, lightweight body, the X70 features a high magnification optical 24X zoom lens offering a focal-length coverage between a wide-angle 26mm to a super telephoto 624mm (in the 35mm format). This is ideal for wide-angle scenic shots or group photos, as well as getting closer to the action at a sporting event. Coupled with the Intelligent Zoom function, the X70 zoom range may be extended to approximately 150 times (for a focal length of an astonishing approximately 3900mm in the 35mm format) without compromising the optical performance of the zoom lens.
With 12.0 megapixels, a high-performance imaging engine, and the high quality PENTAX Megazoom lens, the X70 delivers super clear, high quality images in any shooting mode. Images at 12.0 megapixels are also suitable for printing at most large print sizes including 8×10, 11×17 and even larger poster size prints.
The PENTAX X70 features a large, bright 2.7 inch color LCD monitor with approximately 230,000 dots of resolution. An Anti-Reflection coating helps minimize glare from sunlight for more effective outdoor viewing. Also, the X70 comes with an electronic viewfinder for easy image composition and review in the brightest lighting conditions. You can also access the camera’s menus and other functions via the electronic viewfinder, so you will always be able to change settings no matter how bright it is outdoors.
The compact, lightweight design of the X70, one of the smallest and lightest cameras in it’s class, make it easy to transport and use. However, the small size does not mean features are compromised. The X70 includes a full range of automatic and manual features and functions.
The X70 incorporates an “image sensor shift” Shake Reduction system to assure sharply focused, blur-free images even under demanding photographic conditions such as when shooting at full telephoto or when shooting a sunset or indoor scenes with very low light. By accurately detecting the amount of camera shake using a high-performance gyro sensor and shifting the CCD image sensor vertically and horizontally at high speed, the X70 offers an outstanding camera-shake compensation effect, equivalent to approximately three shutter steps.
The X70 lets the photographer capture the subject continuously at a maximum speed of approximately 11 images per second and up to 21 images in succession.* Coupled with the Auto-Tracking AF mode that keeps a fast-moving subject in focus all the time, the X70 is sure to capture that once in a lifetime, decisive moment in sharp focus. The X70 is perfect for shooting sports action and active children and pets.
* When the continuous-shooting mode is selected, the image size is fixed at 5M (2592 x 1944 pixels).
The X70 Face Detection function is effective for capturing casual snapshots of people by optimizing the focusing and exposure of up to 32 faces in a single image in approximately 0.03 seconds. The X70 also offers other user-friendly functions including Smile Capture which automatically releases the shutter the instant it detects the subject’s smile, and Blink Detection which warns the photographer when the subject’s eyes are closed at the moment of capture.
The X70 captures high quality movie clips, equivalent in image quality to that of high-definition TV (1280 x 720 pixels) at 15 frames per second. The X70 also features Movie SR mode,** which effectively minimizes annoying camera shake during movie capture. The X70 can also record video at 848×480, VGA and QVGA resolutions at 30 frames per second, for full video capture flexibility. As a result, the photographer enjoys high-quality, blur-free movie shooting with minimal effort.
** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.
The X70 offers a choice of four exposure modes: Programmed AE, in which the camera automatically selects the optimal combination of aperture and shutter speed for a given subject and Aperture Priority AE, Shutter Priority AE and full Metered Manual modes, in which photographers are free to select either (or both) aperture and shutter speed to suit their photographic needs.
The X70 features the advanced PENTAX Auto Picture mode, which automatically selects the most appropriate shooting mode for a given subject or scene by detecting the subject’s lighting, movement and other conditions. This user-friendly mode not only makes the right mode choice for the photographer (from Landscape, Portrait, Night Scene, Night Scene Portrait, Flower, Sport and Standard modes), but also features an Auto Macro mode, which automatically switches the camera’s focus range to macro in close-range applications.
The X70 comes equipped with an Auto Sensitivity Control function, which automatically shifts the sensitivity level in relation to the subject’s lighting condition and the lens focal-length setting. This allows the photographer to use a high shutter speed in dimly lit locations, such as night scenes or indoor sports events to effectively minimize camera shake and subject blur. The auto sensitivity control range can be set between ISO 50 and ISO 6400, and is range adjustable.