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Canon’s New Marketing Just Keeps Getting Worse, Featured Director Shot with Sony

October 10, 2014 By Eric Reagan

[youtube https://www.youtube.com/watch?v=5_LFmQ6eH1I&w=700]

Oh. Dear. God.

It just keeps getting worse for Canon. [Read more…]

Filed Under: Canon Tagged With: Canon, Canon See Impossible, Fede Alvarez, marketing, Panic Attack, See Impossible, youtube

 

Canon Multilayer Sensor and High-Res Cameras Rumored for 2015

October 9, 2014 By Eric Reagan

Canon EOS 1S

Many people were rather underwhelmed with the Canon 7D Mark II announcement, citing that the feature list just doesn’t provide a big enough jump. Well, it didn’t take long for the dust to settle and the next Canon DSLR rumors to fire up.  [Read more…]

Filed Under: Canon Tagged With: 1D X, Canon, canon rumors, CES 2015, high resolution, PhotoPlus 2014

Canon Teases New Large Sensor Superzoom Camera

October 9, 2014 By Eric Reagan

Canon Large Sensor Superzoom

Changing gears from the Canon See Impossible teaser and reveal, Canon Netherlands revealed an actual product tease in a video clip posted on its website.  [Read more…]

Filed Under: Canon Tagged With: Canon, canon rumors, G1 X Mark II, G7 X, PowerShot, superzoom

Canon See Impossible Parody is Perfect

October 8, 2014 By Eric Reagan

Canon See Impossible Parody Close

Canon is constantly criticized for playing it safe in their product development and marketing. As I noted when the See Impossible teaser was posted, it contained some very bold statements:

The message is uncharacteristically bold for Canon announcements. Sure, there is some puffery in the standard Canon press releases and Canon generally thinks its crap doesn’t stink, but this is a few steps above all that.

And then came the big reveal, which turned out to be a marketing message. The comments went downhill from there. So… [Read more…]

Filed Under: Canon Tagged With: Canon, parody, See Impossible

“Canon See Impossible” is a New Branding Effort

October 7, 2014 By Eric Reagan

Canon See Impossible Logo

There was a lot of hype and speculation built up for the Canon “See Impossible” teaser. After the site went live, however, it turns out that it is just a marketing fluff site that highlights Canon’s new branding and marketing plan for the foreseeable future. [Read more…]

Filed Under: Canon Tagged With: Canon, See Impossible

Scott Kelby Looks at the 7D Mark II

October 7, 2014 By Eric Reagan

[youtube https://www.youtube.com/watch?v=CAckPcKK76U&w=700]

Here’s a great video from Scott Kelby with an in-depth look at the 7D Mark II with plenty of high ISO samples up to ISO 16,000. Again, the 7D Mark II continues to impress with these early looks at the image quality, AF and noise performance.

[via ScottKelby.com]

Filed Under: Canon Tagged With: 7D Mark II, Canon, scott kelby

Peter Read Miller: Sports Photography is About the Gear

October 6, 2014 By Eric Reagan

[youtube https://www.youtube.com/watch?v=dW9-8kBcx1I&w=700]

Ok, that title is a bit of a generalization of his statement; however, in this video from Kelby Media, Peter Read Miller says that the number one shortcoming of people coming to his workshops looking to improve their sports photography is their gear.

While the video has a little bit of an infomercial feel with regard to the Canon 7D Mark II, I can’t really fault any of his comments about gear and sports photography. You can fake a lot of other types of photography with cheaper gear; however, fast glass, fast AF, low light performance and high frame rates all provide an advantage in sports photography – and that costs money.

I’ve got high hopes for the 7D Mark II and everything that I’ve seen thus far backs those hopes up. I’m looking forward to seeing the camera in person and putting it through its paces.

[via ScottKelby.com]

Filed Under: Canon Tagged With: 7D Mark II, Canon, sports photography

Sigma 24-105mm, 18-200mm and 30mm Lens Firmware Updates

October 6, 2014 By Eric Reagan

Sigma 24-105mm f4 DG OS HSM 3

Sigma has released firmware updates that adds autofocus support at any aperture when used with the Canon EOS C100 to the following three lenses:

  • Sigma 24-105mm f/4 DG OS HSM
  • Sigma 18-200mm f/3.5-6.3 DC Macro OS HSM
  • Sigma 30mm f/1.4 DC HSM

You can download the firmware updates for these three lenses here on Sigma’s website.

Filed Under: Sigma Tagged With: C100, Canon, EOS C100, firmware, firmware update, lens, Sigma

Canon Stokes Rumor Mill with “We See Impossible” Teaser [Updated]

October 5, 2014 By Eric Reagan

Canon Impossible Teaser

Canon has launched a teaser website that contains a very bold, albeit cryptic, message and a countdown clock set to expire on Tuesday, October 7 at 9AM ET. [Read more…]

Filed Under: Canon Tagged With: Canon, canon rumors, teaser

Canon 7D Mark II Official Sample Photos and Videos

October 3, 2014 By Eric Reagan

7D Mark II Official Sample Photos

Canon has posted official sample photos and videos for the new 7D Mark II.

The full resolution photos are available to download; however, the video files are limited to 960 x 540 and look terrible when full-screened. That said, I continue to be impressed with the image quality that I have seen from the 7D Mark II sample images thus far.

Check them all out here on Canon’s website.

Filed Under: Canon Tagged With: 7D Mark II, Canon, sample photos, sample videos

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