Rumors of a medium format system in the works for Canon continue to churn as we are still a year away from the anticipated release at Photokina 2014. Keith over at Northlight Images has received word that the rumored medium format system from Canon will be part of the EOS system, “since a key aspect of the MF project is how it positions the Canon camera brand ‘as a whole’ in the market in years to come.”

The EOS branding makes lots of sense given the recent addition of the EOS M line. Additional rumors suggested that current EF lenses would be compatible with Canon EOS medium format bodies; however, that doesn’t seem quite right given the image circle and flange distance requirements. It seems more likely that Canon medium format lenses would be compatible with the EF mount for the current DSLR formats.