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Sony Cyber-shot TX5 Hands-On Review

March 6, 2010 By Eric Reagan

Sony Cyber-shot TX5

The Sony Cyber-shot TX5 is a rugged, point and shoot camera that is touted as dustproof, waterproof, freezeproof and shockproof.  The TX5 features a 10.2MP Exmor R CMOS sensor for improved low light performance and noise control.  Additionally, the TX5 features a 4x optical zoom lens with image stabilization and can capture 720p HD video.

Like it’s more powerful sibling, the TX7, the Sony TX5 features a touchscreen LCD for quick and intuitive menu navigation.  The touchscreen LCD also allow you to tap the screen to select your focus point.

I really liked the TX5’s 3-inch touchscreen LCD.  There are some touchscreens that just down work on cameras – either in terms of input response or menu navigation.  The TX5, along with the pricier TX7, do touchscreens right. [Read more…]

Filed Under: Sony Tagged With: 720p, Cyber-shot, digital camera, hd, hd video, high definition, photography, point and shoot, Sony, sony tx5, touchscreen, tx5, tx7

 

Sony Booth Tour at PMA 2010

February 23, 2010 By Eric Reagan

Sony Booth Tour at PMA 2010

Can’t make it to PMA 2010 to check out the new Sony DSLRs and Cyber-shot cameras?  That’s ok.  In the condensed 10-minute video below, you can see what Sony had on display at PMA. [Read more…]

Filed Under: Sony Tagged With: a330, a380, a500, a550, a700, a700 replacement, a850, a900, alpha, avchd, Cyber-shot, digital camera, dslr, hd, mirrorless, movie, photography, pma, pma 2010, pma2010, point and shoot, s2100, Sony, tx5, tx7, video, video camera, w310, w330, w350

Sony Alpha DSLR Models To Be Refreshed Soon With AVCHD Video

February 21, 2010 By Eric Reagan

Sony A700 Replacement

Sony revealed today at PMA 2010 that it will refresh several models in the Alpha DSLR line with new, Full HD AVCHD-capable models.  Among those cameras to be refreshed is the Sony A700, which Sony Alpha enthusiasts have been anxiously awaiting for some time now.  Sony had two product mock-ups on display at PMA 2010 – an entry-level DSLR and an advanced DSLR, which appeared to be the Sony A700 replacement (shown above). [Read more…]

Filed Under: Sony Tagged With: a230, a330, a380, a700, alpha, digital cameras, dslr, photography, Sony

Sony Alpha Compact APS HD Camera Unveiled at PMA 2010

February 21, 2010 By Eric Reagan

Sony Alpha Compact APS HD Camera

Today at PMA 2010, Sony unveiled plans for a new Alpha mount APS format camera featuring a mirrorless body.  The new camera looks and operates much like the Olympus E-PL1; however, Sony is quick to point out that the APS format sensor is significantly larger than the Micro Four Thirds sensor. [Read more…]

Filed Under: Sony Tagged With: alpha, APS-C, camera, digital camera, hybrid, photography, pma, pma 2010, pma2010, Sony

Sony Cyber-shot DSC-TX5 and DSC-H55 Reviews and Resources

February 18, 2010 By Eric Reagan

Sony Cyber-shot DSC-TX5

Sony has announced two new Cyber-shot point and shoot cameras – the TX5 and H55.

The Sony TX5 is a 10.2MP compact waterproof camera up to 10 feet deep.  The TX5 features optical image stabilization as well as Sony’s Exmor R CMOS and Sweep Panorama technology.  It also carries freezeproof ratings down to 14 degrees F, and is dustproof and shockproof for up to 5-foot drops. The TX5 can also capture 720p HD video.  The Sony TX5 should be available in April 2010 at an initial retail price of about $350.  Check availability on Amazon.com.

Sony Cyber-shot DSC-H55

The Sony H55 is a 14.1MP point and shoot camera with a 10x optical zoom (25-250mm equivalent), optical image stabilization, Sweep Panorama mode and a 3-inch LCD.  The H55 can also capture 720p HD video.  The Sony H55 should be available in April 2010 at an initial retail price of about $250.  Check availability on Amazon.com.

Sony Cyber-shot TX5 Reviews

PhotographyBLOG

Sony Cyber-shot H55 Reviews

Imaging Resources

PhotographyBLOG

[Read more…]

Filed Under: Sony Tagged With: Cyber-shot, Cybershot, digital cameras, dsc-h55, dsc-tx5, h55, photography, point and shoot, Sony, tx5

Sigma 17-70mm f/2.8-4 DC MACRO OS HSM for Sony and Pentax Mounts

February 16, 2010 By Eric Reagan

Sigma 17-70mm F2.8- 4 DC MACRO OS HSM

Sigma has announced the availability of the 17-70mm f/2.8-4 DC Macro OS HSM lens for Sony and Pentax DSLRs.  The lens was previously announced for Canon, Nikon and Sigma mounts. [Read more…]

Filed Under: Sigma Tagged With: 17-70mm, digital cameras, dslr, hsm, lens, Pentax, photography, Sigma, Sony

PMA 2010 Report

January 22, 2010 By Eric Reagan

PMA 2010

The PMA 2010 International Convention and Trade Show is scheduled to take place February 21-23, 2010, at the Anaheim Convention Center in Southern California.  PMA is the largest photographic trade show in the world.  Surrounding PMA are a number of new product announcements from camera, lens and accessory manufacturers.  Each year, we all watch these announcements to see what the next best thing in the digital imaging realm might be.

While we saw many product announcements from photo-industry manufacturers at CES 2010, the biggest announcements generally come in the days leading up to the PMA show.  I’ll be reporting live from PMA this year and you may find some up-to-the-minute updates from Photography Bay’s Twitter account before it goes live on the homepage.  So, if you’re that kind of gearhead, follow Photography Bay on Twitter.

This preview will showcase news and developments categorized by manufacturer and will be updated as new information comes in.  Consider bookmarking this page through PMA to have access to the latest info at your fingertips.

If you have something to contribute or would like to discuss this topic further, please join the Photography Bay Forum and post your comments there.  I’ll stay on top of the discussions and relay relevant information on this post.

Canon

Canon will not be attending PMA 2010; however, due to the proximity of Canon’s new camera releases to the event, I have included them in this report.

Canon EOS Rebel T2i: 18MP DSLR that serves as a replacement to the popular Rebel T1i.  The Rebel T2i offers a number of advancements, including an improved metering system and a number of HD video recording options.

Canon PowerShot SX210 IS: 14.1MP point and shoot camera with a 14x optical zoom lens with image stabilization, 3-inch LCD and the ability to capture 720p HD video with stereo sound.

Canon PowerShot SD3500 IS: 14.1MP point and shoot camera with a stabilized 5x optical zoom lens, 3.5-inch touchscreen LCD and 720p HD video capture.

Canon PowerShot SD1400 IS: Ultra-compact 14.1MP point and shoot camera with a stabilized 4x optical zoom lens and 720p HD video capture.

Canon PowerShot SD1300 IS: Basic 12.1MP point and shoot camera with a stabilized 4x optical zoom lens and a 2.7-inch LCD.

Casio

Casio EX-10HG: Introduced at CES 2010, the concept camera has received an estimated price tag of $400 and expect availability in October 2010.

Casio EX-FC150: 10.1MP point and shoot camera with a 5X optical zoom and Casio’s popular high-speed video and image capture.

Casio EX-S7: 12.1MP point and shoot camera with a 3x optical zoom, 720p HD video capture and a 2.7-inch LCD.

Casio EX-Z35:  12.1MP point and shoot camera with a 3x optical zoom, VGA video capture and a 2.5-inch LCD.

Fuji

Fuji AV100: 12MP point and shoot camera with a 2.7-inch LCD, a 3x optical zoom lens and 720p HD video capture.

Fuji AX200: 12MP point and shoot camera with a 2.7-inch LCD, a 5x optical zoom lens and 720p HD video capture.

Fuji F80EXR: 12MP point and shoot camera featuring Fuji’s popular EXR sensor technology with a 10x optical zoom lens (27-270mm equivalent), 3-inch LCD and 720p HD movie capture.

Fuji GF670 Professional Medium Format Camera: Offers 6×6 and 6×7 format shooting with 120 and 220 roll film.  The GF670 features an 80mm lens, rangefinder, aperture-priority mode for auto exposure, as well as manual exposure mode.

Fuji HS10: 10MP superzoom camera with CMOS sensor and 30x zoom lens, which offers a zoom range equivalent to 24-720mm.  Also captures 1080p HD video.

Fuji JV100: 12MP point and shoot camera with a 2.7-inch LCD, a 3x optical zoom lens and 720p HD movie capture.

Fuji JX250: 14MP point and shoot camera with a 2.7-inch LCD, a 5x optical zoom lens and 720p HD movie capture.

Fuji JZ300: 12MP point and shoot camera with sensor-shift image stabilization, 2.7-inch LCD, a 10x optical zoom lens and 720p HD movie capture.

Fuji JZ500: 14MP point and shoot camera with sensor-shift image stabilization, a 2.7-inch LCD, a 10x optical zoom lens and 720p HD video capture.

Fuji S1800: 12MP superzoom camera with 18x optical zoom lenses for an equivalent zoom range of 28-504mm, 3-inch LCD, an electronic viewfinder and 720pHD video capture.

Fuji S2550HD: 12MP superzoom camera with 18x optical zoom lenses for an equivalent zoom range of 28-504mm, 3-inch LCD, an electronic viewfinder and 720pHD video capture.

Fuji XP10: Rugged 12MP point and shoot camera with a 2.7-inch LCD and 5x optical zoom lens.  The X10 is shockproof, waterproof, freezeproof and dustproof.

Fuji Z70: 12MP point and shoot camera with a 2.7-inch LCD, 5x optical zoom lens and 720p HD video capture.

Fuji Z700EXR: 12MP point and shoot camera featuring Fuji’s popular EXR sensor technology with a 3.5? wide touch screen display in 16:9 format, a 5x optical zoom and 720p video capture.

Hasselblad

Hasselblad H4D-40: 40MP medium format camera with 80mm lens and Phocus 2.0 software.  Geared toward high-end 35mm format photographers.

HP

HP CW450: 12MP point and shoot camera with a 4x optical zoom and 2.7″ LCD.

HP CW450t: Touchscreen version of HP CW450.

HP SW450: 12MP point and shoot camera with a 4x optical zoom and 2.7″ LCD.

HP PW550z: 12.2MP point and shoot camera with 5x optical zoom and 2.7″ LCD.

HP PW460t: 12.2MP point and shoot camera with 4x optical zoom and 3″ touchscreen LCD.

Joby

Gorillapod Magnetic:  A Gorillapod with magnetic feet, which allows it to attach to any magnetic surface.

Ballhead X: Supports up to 11.1lbs and allows you to pan, tilt and rotate the attached camera atop the Gorillapod or other tripod.

Leaf

Leaf Aptus-II 8:  40MP medium format digital back with a sensor size of 44×33mm and is capable of capturing images at a rate of 0.8 seconds per frame and a burst of 60 full-res images per minute.

Lensbaby

Fisheye and Soft Focus Optics: New optics for Lensbaby Composer, Muse and Control Freak lenses.

Lowepro

Lowepro Slingshot AW Camera Bags: Updated version of the popular Slingshot series of camera bags, which rotate from back to front for fast and easy access to gear.

Nikon

Nikon L110: 12.1MP superzoom camera featuring a 15x optical zoom lens (28-420mm equivalent) with optical VR image stabilization, a 3-inch LCD screen and the ability to capture 720p HD video.

Nikon L22: 12MP point and shoot camera with a 3.6x optical zoom lens, a 3-inch LCD and is powered by AA batteries.

Nikon P100: 10.3MP superzoom camera with a 26x optical zoom lens and optical VR image stabilization.  The P100 can capture 1080p HD video, features in-camera HDR image merge and a 3-inch LCD.

Nikon S3000: Budget-friendly, 12MP point and shoot camera with a 4x optical zoom lens and a 2.7-inch LCD.

Nikon S4000: 12MP point and shoot camera with a 4x optical zoom lens, a 3-inch (460k dot) touch-panel LCD and the ability to capture 720p HD video.

Nikon S6000: 14.2MP point and shoot camera with a 7x optical zoom lens, a 2.7-inch LCD panel and the ability to capture 720p HD video.

Nikon S8000: 14.2MP point and shoot cameras with a 10x optical zoom, a high resolution (920k dot) 3-inch LCD screen and the ability to capture 720p HD video and stereo audio.

Nikon AF-S 16-35mm f/4G ED VR Lens: Nikon’s first ultra-wide zoom with VR for FX format cameras. The 16-35mm lens features Nikon’s Silent Wave Autofocus Motor and VR II stabilization technology.

Nikon AF-S 24mm f/1.4G ED Lens: A wide angle prime, compatible with both FX and DX-format DSLRs.

Olympus

Olympus M.Zuiko Digital ED 9-18mm F4.0-5.6 Lens: Wide-angle zoom lens for Micro Four Thirds cameras.

Olympus M.Zuiko Digital ED 14-150mm F4.0-5.6 Lens: Wide-to-telephoto zoom lens for Micro Four Thirds cameras.

Olympus PEN E-PL1: 3rd-generation Micro Four Thirds camera with 12.3MP sensor, HD video capture and 14-42mm kit lens.

Olympus SP-600UZ: 12MP point and shoot camera with 15x optical zoom and 720p HD video capture.

Olympus SP-800UZ: 14MP superzoom “bridge” camera with 30x optical zoom and 720p HD video capture.

Pentax

Pentax E90:  Budget-friendly 10MP point and shoot camera with 3x optical zoom.

Pentax H90: Stylish 12.1MP point and shoot camera with 5x optical zoom and 720p HD video capture.

Pentax I-10: Retro-style 12.1MP point and shoot camera with 5x optical zoom, 720p HD video capture and 16:9 format LCD.

See my quick hands-on report of the Pentax Optio E90, H90 and I-10 here.

Panasonic

Panasonic Lumix DMC-TS7: 12.1MP point and shoot camera with 12x zoom, HD video recording and GPS capabilities.

Panasonic Lumix DMC-TS2: 14.1MP rugged point and shoot camera that is waterproof, shockproof etc.  Records HD video.

Panasonic Lumix DMC-ZR3: 14.1MP point and shoot camera with 8x zoom and HD video recording.

Ricoh

Ricoh CX3: 10MP point and shoot camera with a back-illuminated CMOS sensor, a 10.7x optical zoom (28-300mm equivalent) and has the ability to capture HD video.

Samsung

Samsung TL500: 10MP point and shoot camera with a 1/1.7-inch CCD image sensor, a 3x zoom f/1.8 lens and a 3-inch AMOLED swivel display.  The TL500 supports RAW file capture and offers optical image stabilization.

Samsung TL350: 10.2MP point and shoot camera which features a CMOS sensor and 1080p video capture, as well as a number of high-speed video capture modes up to 1000 fps.  The TL350 offers RAW file capture, a 5x optical zoom lens, optical image stabilization, full manual control and 3-inch AMOLED display.

Samsung AQ100: 12MP point and shoot camera that is waterproof up to 10 feet and features a 5x optical zoom, 720p HD video capture and a 2.7-inch LCD.

Samsung SL605: 12MP point and shoot camera that is durable and dustproof, and features VGA video capture, along with a 2.7-inch LCD.

Samsung HZ35W and HZ30W: 12MP point and shoot cameras with 15x zoom and 720p video recording. The HZ35W offers GPS features.

Samsung TL110 and TL105: 14MP and 12MP, respectively, point and shoot cameras that record 720p video.

Samsung SL630: 12MP and budget friendly point and shoot with a 5x optical zoom and VGA-quality video recording.

Samsung NX Lenses: Samsung unveiled 5 new lenses for the NX10 and future NX-series cameras. The new lenses include the following:

  • 18-55mm f/3.5-5.6 Standard Zoom
  • 20mm f/2.8 Pancake
  • 60mm f/2.7 Macro
  • 20-50mm f/3.5-5.6 Compact Zoom
  • 18-200mm OIS f/3.5-6.3 Superzoom

SanDisk

SanDisk 64GB SDXC Card: Capable of 15MB/s read speeds and 9Mbps write speeds.  For use with new SDXC-compatible devices.

Sigma

Sigma SD15: DSLR with a 14MP Foveon X3 CMOS sensor that captures 12-bit RAW files, and has a continuous shooting speed of 3 fps and 5-point AF system.

Sigma DP2s: A slightly refreshed version of the DP2 and features a 14MP Foveon X3 CMOS image sensor, RAW image capture and a 24mm f/2.8 lens.

Sigma DP1x: A refreshed version of the original DP1, freaturing the large CMOS sensor and the TRUE II image processing engine found in the DP2 and upcoming SD15.

Sigma 17-70mm f/2.8-4 Macro OS HSM:  Previously available in other mounts, Sigma has announced availability of this lens with Pentax and Sony DSLR mounts.

Sony

Sony Alpha DLSRs:  Sony unveiled 2 Alpha DSLR concept models featuring AVCHD video capture, which should be out later in 2010.

Sony Alpha Compact Interchangealble Lens Camera:  Sony unveiled a mirrorless Alpha mount camera featuring an APS-sized sensor, along with plans for additional compact Alpha mount lenses.

Sony Cyber-shot TX5: 10.2MP compact waterproof camera up to 10 feet deep with optical image stabilization and 720p video capture, and is also dustproof, shockproof and freezeproof.

Sony Cyber-shot H55: 14.1MP point and shoot camera with a 10x optical zoom (25-250mm equivalent), optical image stabilization, Sweep Panorama mode, 720p video capture and a 3-inch LCD.

Final Thoughts

As noted above, this PMA 2010 coverage is a work in progress, which will be updated on a rolling basis.  If you’ve got something to say, please share it with the rest of us in the Photography Bay Forum.  If you’re not already a member, you can join here for free.

Filed Under: News Tagged With: Canon, digital cameras, kodak, Lenses, Nikon, Olympus, Pentax, photography, pma, Sony

Sony HX5V Hands-On Review

January 13, 2010 By Eric Reagan

Sony HX5

While Sony released a ridiculous number of point and shoot cameras at CES 2010, a couple of the standout Cyber-shot cameras are the HX5V and the TX7.  I spent a little while at Sony’s booth with both of these cameras and came away with an overall positive first impression. [Read more…]

Filed Under: Sony Tagged With: ces, ces 2010, ces2010, Cyber-shot, digital cameras, hx5, photography, Sony

Sony Cyber-shot DSC-HX5V and DSC-TX7 Reviews and Resources

January 7, 2010 By Eric Reagan

Sony TX7

The Sony Cyber-shot DSC-HX5V and DSC-TX7 cameras were introduced at CES 2010.

Both cameras feature Full HD video – 1920 x 1080 at 60i in AVCHD format.  Additionally, both cameras offer Sony’s Exmor R sensor, 10 fps burst mode and Sweep Panorama.

The Sony HX5V features a 10MP sensor, 3-inch LCD, 10x zoom (25-250mm equivalent) and Optical Steady Shot on the G lens. The HX5V should be available in March 2010 for about $350.  Check availability on Amazon.com.

Read the Sony HX5V Hands-On Review.

The Sony TX7 also features a 10MP sensor, but steps up to a 3.5-inch LCD with 921k resolution. The TX7 features a 4x optical zoom, which is equivalent to 25-100mm.  The TX7 should be available in February 2010 for about $400.  Check availability on Amazon.com.

Read the Sony TX7 Review.

Sony HX5V Reviews

Luminous Landscape

Camera Labs

ePhotozine

Neutral Day

Photo Review

PhotographyBLOG

DC Resource

Cnet UK

Trusted Reviews

Imaging Resource

Sony TX7 Reviews

Camera Labs

Digital Camera Info

Sony HX5V

LAS VEGAS (CES Booth #14200), Jan. 6, 2010 – Sony took the wraps off two new Cyber-shot® digital still cameras today that create a new standard of mobility with technologies that answer consumers’ on-the-go needs.

Sony has designed two new innovative Cyber-shot cameras (models DSC-HX5V and DSC-TX7) that are the world’s first compact digital still cameras to include full HD (1920 x 1080 60i) Advanced Video Codec High Definition (AVCHD) video capability. They are also the world’s smallest and thinnest AVCHD capable cameras.

These are the first Cyber-shot cameras with an in-camera Backlight Correction High Dynamic Range (HDR) feature for managing difficult lighting situations and TransferJet™ wireless technology for sharing, storing and viewing images. The HX5V model is also the world’s first still camera to include GPS + Compass and Optical SteadyShot™ with Active Mode technologies.

With Sony’s “Exmor R” back illuminated CMOS sensor technology, these cameras provide excellent low-light performance, 10fps burst shooting and the new Intelligent Sweep Panorama™ feature.

In addition to its cameras, Sony introduced three other devices with TransferJet technology at CES, including a Sony Memory Stick® memory card (model MS-JX8G) with a wireless transmitter/receiver, a Sony TransferJet Station (model TJS-1) and a VAIO® F Series notebook.

“Adding to the outstanding low-light performance and impressive Sweep Panorama feature, we are providing high-quality movies with full HD video, stereo sound recording when capturing movies on the go and an in-camera HDR solution for capturing high-contrast scenery. Sony can provide these solutions because of its expertise with other imaging products including Handycam® camcorders and ? DSLR cameras,” said Kelly Davis, director of the Digital Imaging business at Sony Electronics. “Our goal is not only to make it easy for consumers to get the best shot—still or video—but also to have the best sharing experience.”

High-Quality Stills and Videos

With the AVCHD format, these new cameras record movies in 1920 x 1080 full HD resolution at 60i in 17Mbps. The AVCHD format captures a high degree of detail and smooth movement, and when footage is burned to disc, it can be played back on your HDTV using most Blu-ray Disc™ players, Sony® PlayStation®3 systems and compatible Blu-ray Disc enabled PCs. In addition to the supplied PMB software for Windows users, it is also possible to edit recorded AVCHD file using iMovie® for Macintosh users.

The camera will also capture videos in the MP4 format (up to 1440 x1080 30p 12Mbps) for online sharing.

Managing Difficult Lighting

The HX5V and TX7 cameras offer in-camera multi-shot High Dynamic Range (HDR), which combines highlight and shadow detail of two separate captures into one remarkably natural looking image—even without a tripod.

HDR offers a solution for strong backlight situations which typically result in either dark shadows in the foreground or a washed out background. Sony’s “Exmor R” sensor and BIONZ™ processor help to correct these issues.

Impressive Panoramas

The HX5V and TX7 cameras have an Intelligent Sweep Panorama™ feature that captures wide landscapes or tall buildings in one easy “press and sweep” motion. Due to their “Exmor R” CMOS sensor technology, they can take up to 270 and 258-degree panorama shots, respectively, horizontally or vertically with an image size of 7,152 x 1,080 (horizontal wide panorama mode). In addition, these cameras’ Intelligent Sweep Panorama feature, which is comprised of up to 100 separate captures, detects faces and subject motion and intelligently adjusts the width of each picture while stitching them together, resulting in natural looking panoramic photos.

Relive the Experience

Ideal for travelers who take hundreds of photos, the in-camera GPS + Compass feature on the HX5V camera makes it easy to store and share the location and direction of where photos were taken.

With social networking sites becoming more popular, people want to share more details of their experiences. The GPS + Compass feature provides a fun new way to share where they were — beyond the location. Using the free online satellite imagery application, Google Earth™ mapping service, users can view the images from a bird’s eye view or from the direction in which the photo was taken. The GPS function automatically adjusts the camera’s internal clock by selecting the travelling area, without the hassle of setting the time manually.

A Wireless Way of Sharing, Storing and Viewing

TransferJet technology, which was developed by Sony and is supported by a consortium of other companies, allows you to transfer files between two TransferJet-enabled devices just by bringing the TransferJet marks on each product within one inch of each other without the hassle of hunting for cables or the complication of pairing. To transfer photos, TransferJet-enabled still cameras must each utilize the TransferJet Memory Stick media (sold separately).

TransferJet technology is perfect for sharing on the go. You can select up to 10 pictures and transfer them from camera to camera. For storing images, you can place the HX5V or TX7 cameras on the lower left-hand corner of the VAIO F Series notebook and import photos. For sharing at home on devices which do not have the technology, you can connect the TransferJet Station to devices with a type-A USB port, including your TV, digital photo frame or PlayStation®3.

Designed for Technology Enthusiasts

With the most innovative digital imaging technologies, the HX5V camera is ideal for everyone from travelers to party-goers.  The multi-occasion camera features a 10 megapixel “Exmor R” sensor, a 3-inch LCD screen (measured diagonally) and a 10x optical zoom with wide-angle 25mm-250mm equivalent high-quality G lens allowing easy group shots and close ups when on the move.

In addition to its AVCHD video capability, the HX5V camera has Optical SteadyShot™ image stabilization with Active Mode, which lets you capture moving subjects such as kids walking or running. It allows a moveable lens element to shift with greater range of motion—10 times the range of the Optical Steady Shot™ feature at wide end in standard mode—during camera shake. The feature reduces camera shake so users can shoot smoother movie footage on the move. The cameras also have an HDMI™ output adapter for easily connecting to an HDTV for viewing pictures and movies (HDMI cable required).

Powerful and Stylish

For those seeking a sleek, compact camera, the 10MP TX7 model is just under an inch thin and is slim enough to slip into a pocket or purse.  The 3.5-inch (measured diagonally) high resolution (921K) touch LCD screen offers easy image scroll by simply swiping your finger across the display. The camera’s high-performance Carl Zeiss® Vario-Tessar® 4x optical wide angle 25mm-100mm equivalent zoom lens brings distant subjects closer and Close Focus snaps close-ups in just under a half an inch from the subject.

The DSC-TX7 camera is also compatible with the Party-shot™ (model IPT-DS1) automatic photographer, which pans, tilts, zooms and adjusts composition to capture spontaneous images. Additionally, an embedded touch sensor located on the front edge illuminates when the TX7 camera is attached.  By touching the sensor, the camera goes into the “On-demand shot” mode, which allows users to select the shutter timing without losing the advantage of Party-shot’s built-in intelligence.

To give customers greater choice and enhance the overall customer experience, the TX7 and HX5V cameras feature a memory card slot compatible with both Memory Stick® (PRO Duo™) and SD/SDHC formats. Sony is also expanding its industry leading line of consumer media with the addition of SD/SDHC memory cards.

Additional features found on HX5V and TX7 include iAuto, which detects eight and nine scenes, respectively, and optimizes camera settings and Easy Mode, which simplifies the camera menu. Optical SteadyShot™ image stabilization reduces blur without impacting image quality, Face Detection and Smile Shutter™ technology, which captures faces and smiles naturally.

A New Way to Share Photos and Videos Online

These models include Picture Motion Browser (“PMB”) software for viewing, editing, organizing and uploading images to many major video and photo sharing Web sites.

This spring, Sony will launch a new service and a new integration with Facebook® allowing users to easily and quickly share their photos and videos privately with friends and family. The service and the integration will be available as a downloadable update to the “PMB” and “PMB portable” software applications that are embedded with bloggie™ and Cyber-shot cameras and bundled with Handycam® camcorders, bloggie cameras, Cyber-Shot cameras and ? cameras. The Facebook integration complements the existing sharing capability with such sites as YouTube™ and Picasa™ Web Albums.

Pricing and Availability

The HX5V camera will be available in black this March for about $350, and the TX7 camera will be available in silver, blue and red this February for about $400. The TransferJet-enabled Memory Stick media will be available in January for about $100, and the station will be available in February for about $150. Pre-sales begin in January.

The cameras, Memory Stick, station, and a range of accessories will be available online at Sonystyle.com, at Sony Style® retail stores (www.Sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.

Filed Under: Sony Tagged With: ces 2010, ces2010, Cyber-shot, Cybershot, digital cameras, hx5v, photography, Sony, tx7

New Sony Cyber-shot Cameras at CES 2010

January 7, 2010 By Eric Reagan

Sony W370

Sony introduces a barrage of Cyber-shot point and shoot cameras at CES 2010.

The Sony W370 and W350 are 14.1MP cameras that offer Sony’s popular Sweep Panorama feature at a more affordable price point that previously available.  Both cameras feature built-in SteadyShot image stabilization and 720p video recording.

The W370 features a 7x optical zoom and 3-inch LCD panel. The W370 will be available in March 2010 at an initial retail price of about $230.  Check availability on Amazon.com.

The W350 offers a 4x optical zoom and 2.7-inch rear LCD. The W350 should be available in January 2010 at an initial retail price of about $200.  Check availability on Amazon.com.

The Sony W330 offers a 14.1MP sensor, 3-inch LCD and 4x optical zoom that covers 26mm on the wide end.  The W330 should be available in February 2010 for about $170.  Check availability on Amazon.com.

The Sony W310 features a 12MP sensor, 2.7-inch LCD and 4x optical zoom covering 28mm on the wide end.  The W310 should be available in March 2010 for about $150. Check availability on Amazon.com.

The Sony S2100 is an budget friendly camera with a 12MP sensor, 3x optical zoom and powered by AA batteries.  The S2100 should be available in February 2010 for about $120.  Check availability on Amazon.com.

More details about these new Cyber-shot cameras in the press release below. [Read more…]

Filed Under: Sony Tagged With: ces 2010, ces2010, Cyber-shot, digital cameras, photography, point and shoot, Sony

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