Photography Bay

Digital Camera News, Reviews and Tips

 

Video: Canon PowerShot SX70 HS Promo “Power of Zoom”

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https://www.youtube.com/watch?v=9B4YdxDg2iw&w=700&showinfo=0&rel=0

Canon released this promo video last week for the PowerShot SX70 HS with its 65x optical zoom lens. In the video you get a sense of just how much reach the SX70 HS delivers, along with how well the Frame Assist Lock delivers viewfinder shake reduction to help keep the extreme telephoto shots in the frame.

Father Frank Browne Captured the Only Known Photos Aboard the Titanic’s Maiden Voyage

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As Frank Brown was finishing his secondary education, he embarked on a tour of Europe to see the world in 1897 before he joined the Jesuits. Prior to leaving, his uncle Robert Browne, the Bishop of Cloyne, gave him his first camera and he was bitten by the photography bug.

Years later, his uncle also gifted him a ticket for a trip on the maiden voyage aboard the RMS Titanic that would forever change the impact of his photography on the world. [Read more…]

Lockeed Martin’s VR Bus Takes Kids on ‘Field Trip to Mars’

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VR is a tough cookie for storytelling. There are many obstacles to overcome before we get to mass adoption. Part of the problem is the viewer experience – with limited experiences tied to advanced hardware and VR goggles. It’s an isolated viewing experience. Much of the joy in consuming TV and movies is the group experience and VR just misses the mark when we can’t exchange a look or share a laugh with our friends and family as we watch.

In 2016, Lockheed Martin designed a one-of-a-kind VR experience by turning an ordinary school bus into a group VR experience. They used transparent HD displays combined with high-end computing hardware and built a VR experience using the Unreal software engine. Using the custom-built displays, the entire bus essentially became a giant VR headset. The bus’ motion mapped to the Mars video rendered in real time. Kids could look out their window or turn their head across the aisle to experience the Martian landscape in 360-degrees, while the real world inside the bus continued to exist.

The experience, led by ad agency McCann New York, won numerous advertising awards, including 19 Lions at the 2016 Cannes Lions festival. While Lockheed Martin continues to focus on getting humans from Earth to Mars, they’ve also cooked up a pretty great use-case and vision for the future of VR entretainement experiences.

Check out the longer BTS video below. [Read more…]