Nearly two years ago, Canon changed the game (and, perhaps redefined the game) with the introduction of the 5D Mark II.  (And, while the Nikon D90 was the first DSLR to hit the scene with HD video capture, few will argue that Canon’s 5D Mark II was the real game changer.)  As the story goes, the addition of HD video to the 5D Mark II was almost an afterthought, which isn’t too far fetched of a story – given the rough implementation and numerous workarounds required to get a polished video out of the camera in those early firmware versions.

And then there was Reverie.

Reverie changed the way we looked at this new camera before we even knew what it was supposed to do.  I’ve heard Vincent Laforet recount the almost accidental acquisition of a prototype 5D Mark II a couple of times now.  He had the prototype camera in hand for roughly 72 hours and really made the most of that time.  That accidental spark ignited a huge flame in demand for the 5D Mark II – as well as a demand for knowledge to learn what it takes to do the same thing with a $2700 (at the time) camera.

A new niche market was born almost overnight. [Read more…]