Adobe’s marketing machine is taking advantage of the Final Cut Pro X dilemma by enticing Final Cut Pro users with a 50% off discount of competing Adobe products and packages, including Premiere Pro CS5.5 and Production Premium CS5.5. Adobe’s promo (shown above) takes a dig at Apple’s recent bad press with its switch slogan: “You’re a pro. Make sure your toolset is too.” [Read more…]
The Great Camera Shootout 2011
Zacuto has posted Episode 1 of The Great Camera Shootout 2011. Last year’s, Shootout scored an Emmy and this year’s series is shaping up to be even better.
In the 2011 edition, the Shootout compares a dozen different pro-level cameras (and film): [Read more…]
Quotable: “The Future Of Photography Is Convergence”
Over at A Photo Editor, there’s an interesting interview with Vincent Laforet concerning the future of photography. In it he discusses where these photo and video cameras are heading, including how new technology will affect the vision required to capture “the decisive moment.”
Here’s what’s important, if you can shoot 120 frames or 96 frames per second at a high resolution, it removes one of the single most difficult aspects of being a photographer, which is to capture the “decisive moment.”
Head on over to A Photo Editor the the complete interview.
Nikon Working on Preset Focus Pulls for Future Cameras
A recently published Nikon patent application shows that Nikon is working on implementing programmed focus pulls in video-capable cameras.
Essentially, the patent application describes the process of setting a starting focus point on the camera’s LCD and then an ending focus point. The camera will then automatically (and smoothly) rack focus between the two points as you record video. [Read more…]
‘Act of Valor’ Shot on 5D Mark II Picked Up for $13 Million
‘Act of Valor’ is a film that I’ve heard a lot about over the past couple of years from cinematographer Shane Hurlbut, who has been a big proponent of Canon HDSLRs. He’s been talking about how they used the 5D Mark II to get shots they couldn’t otherwise get – using Zeiss lenses and helmet cams for a unique combination of shooting rigs.
The film is looking to be a pretty big deal for Hurlbut and Bandito Brothers. Relativity Media announced today that it picked up worldwide marketing and distribution rights for a $13-million guarantee. [Read more…]
Sony NEX-C3 Overlooked Feature: Peaking (aka Manual Focus Assist for Video)
I missed this feature in the initial announcement of the new Sony NEX-C3. Check out the video above for a demo of the NEX-C3 “peaking” feature in action. [Read more…]
Canon Rebel T3i Review
The Canon Rebel T3i (aka 600D) is the lastest entry-level DSLR from Canon. As a step-up from the budget-oriented Rebel T3, the Rebel T3i offers a little more bang-for-your-buck while still retaining an entry-level price point.
To see if this entry-level shooter is the right one for you, read on. [Read more…]
Will Final Cut Pro X Be Officially Released at WWDC 2011?
On Monday, June 6, WWDC 2011 kicks off in San Francisco with Steve Jobs on stage at 1PM ET. Of course, the consumer topics of iCloud, iOS 5 and OS X Lion are at the top of the buzz list; however, those who have been waiting patiently (or, impatiently for some of us) since the Final Cut Pro X teaser in April may not have to wait much longer either. [Read more…]
Nikon Shoots D5100 Commercial with a D5100
We are excited acclaimed Director of Photography Matthew Libatique shot our “Man of Action” D-SLR spot with the Nikon D5100. All elements of this DSLR campaign were shot with the Nikon D5100 demonstrating its high quality photo and HD movie capabilities. -Lisa Baxt, senior communications manager for Nikon Inc.
Kudos to Nikon for stepping up to the plate and making a commercial with its own DSLR. Perhaps other companies should consider doing the same.
As has been the case with recent Nikon campaigns, Ashton Kutcher is front and center showing off the D5100. Check out the commercial spot below. [Read more…]
Canon 1D Mark IV Firmware Update Ver. 1.1.0
Canon has posted a firmware update for the 1D Mark IV. Firmware version 1.1.0 resolves the following issues. [Read more…]
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