Eye-Fi has flipped the switch on a new Direct Mode for Eye-Fi X2 WiFi SD cards.  Using these new cards with corresponding Apps, you can now instantly transmit images to your iOS or Android devices.

Direct Mode offers the flexibility of anywhere. After a quick set up, take photos wherever you are – then when you’re ready to transfer, just turn your camera on and let Eye-Fi do the rest. The Eye-Fi X2 card will create its own Wi-Fi network and transfer to the free iPhone/iPad or Android app. No matter where you are, you’ll get your photos and videos on your device in no time. –Eye-Fi

You can read more about Eye-Fi’s Direct Mode on the product page and the FAQ.  You can find Eye-Fi X2 cards at Amazon.com and B&H Photo.