The Sony A37 was announced today alongside the NEX-F3. Both cameras are entry-level shooters feature 16MP APS-C CMOS sensors and capture full HD video.
The A37 features Sony’s trademark Translucent Mirror Technology to enable phase detection autofocus while maintaining live view on the A37’s 3-inch tilt/swivel LCD screen. This fast live view autofocus is available in both photo and video modes – something no other DSLR manufacturer has achieved yet.
The A37 also features sensor-based image stabilization, up to 7 frames per second with 8.4MP stills and a sensitivity range of ISO 100-16,000. The camera also sports a 1440k dot resolution EVF with 100% coverage.
The Sony A37 should be available in June for $600 with an 18-55mm kit lens. Check availability at B&H Photo.
Alongside the Sony A37, the new 18-135mm zoom lens was introduced. It should be available in July for $500. It will also be sold as a kit with the current Sony Alpha SLT cameras beginning in August 2012. Check availability at B&H Photo.
More details and images below. [Read more…]